Four Vital Components for a Successful SEO Link Building Campaign
Last updated: 2021-05-31 (originally published on 2017-12-08) — by Alex Tanglao
Organic traffic is often coveted as the unattainable elixir of the internet, reserved only for big name brands with large budgets to spend on digital marketing staff and content. While larger brands do have an advantage, you can achieve success even with a lower budget.
I have found that the following four components are necessary for a prolific link building campaign. If you adhere to them properly, you will be well on your way to increasing the traffic to your website.
1. Captivating Content
Arguably the most important component of a link building campaign, interesting content is a must. The best place to begin is by evaluating the top ranked content for your specific keyword on Google.
Analyze what aspects of the content made it noteworthy and appealing, including layout, visuals, data and statistics.
You can also use a content research tool like Buzzsumo to find content pieces that were heavily shared on social channels like Facebook or Twitter.
Another strategy that uncovers relevant topics with an audience is to search for your topic or niche on Quora. If you encounter questions that have a lot of engagement or are asked many times in different ways, you know you have stumbled upon a hot topic.
2. Innovative Outreach
To do outreach right, you first have to understand that you are attempting to connect with another human being sitting behind a computer screen.
Once you understand this basic principle, then you quickly realize that, like any other relationship, it all boils down to an exchange of value. What can you offer in return for a link to your website.
For example, you can offer access to your audience (blog readers or social media followers) or, of course, payment. Try to put yourself in the shoes of your target and think what they would find valuable.
3. Following Up
Your work doesn’t stop after your initial outreach attempt. In fact, most of your link building success will come from following up with potential targets multiple times.
At Market Boost we often see the most success after three, even four follow up emails.
Because internet marketers have flooded the market over time, website and business owners have become wary of any initial attempt for securing a link on their site.
The follow ups demonstrate that you are not a spam bot, rather a real human being that took the time to send out a personalized email specifically for their website.
Also, today’s digital world has led to shortened attention spans and forgetfulness all around. Simply keeping yourself top of mind will increase the likelihood of a positive response.
More often than not, you are going to run into stumbling blocks as you attempt to run a link building campaign. Your content might not be as interesting or relevant as you thought and your targets might find it unlinkable.
Or, perhaps your outreach email isn’t getting opened or receiving many responses. With so many moving parts, you are almost certainly going to have to modify certain aspects of your campaign to achieve success.
Though you might encounter frustration and disappointment after approaching your first batch of targets, you should only be encouraged to make adjustments where needed.
If link building were as easy as sending out an email to a website, then everyone would be doing it and the rewards wouldn’t be there. Oh, and another thing, be patient. Building links takes time.
This a guest post by Daniel Smilansky, CEO of Market Boost. The views expressed here are of the author’s, and Zegal may not necessarily subscribe to them. You, too, are invited to share your point of view. Learn more about guest blogging for Zegal here.
Daniel Smilansky is the owner and founder of Market Boost, an SEO Link Building Agency. His passion lies in building scalable companies with robust systems and processes that offer inordinate value.
Aside from building businesses, Daniel is interested in nutrition, tennis, fútbol and extended backpacking treks.