{"id":42293,"date":"2021-02-09T10:16:21","date_gmt":"2021-02-09T02:16:21","guid":{"rendered":"https:\/\/zegal.com\/?p=42293"},"modified":"2024-01-16T13:28:44","modified_gmt":"2024-01-16T05:28:44","slug":"how-to-write-killer-social-media-blog-headlines-that-drive","status":"publish","type":"post","link":"https:\/\/zegal.com\/en-au\/blog\/post\/how-to-write-killer-social-media-blog-headlines-that-drive\/","title":{"rendered":"How to Write Killer Social Media Blog Headlines That Drive"},"content":{"rendered":"

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In order to connect with your audience, you will need to reinvent the ways in which you write your social media headlines to appeal to users. No matter how niche your area of expertise may be, your blog posts will assuredly find a sizable audience through social media.<\/p>\n

Let\u2019s take a deep dive into how you can write killer social media blog headlines which will help drive your business\u2019 conversions in 2021.<\/p>\n

<\/span>The How and Why of Writing Killer Social Media Blog Headlines<\/span><\/h2>\n

Regardless of whether you use social media as your primary or supplementary publishing channel, writing good headlines for your blog posts is crucial for conversion. According to Forbes<\/a>, the most popular social media platforms used worldwide include Facebook (2.45 billion), Instagram (2.3 billion<\/a>), and LinkedIn (675 million). Judging by Medium<\/a>, a whopping 49% of the planet’s population uses social media to follow the latest news and to communicate withtheir peers.<\/p>\n

There are two schools of thought when it comes to writing blog headlines for social media
\nmarketing. You can either write your headlines before writing the blog post or approach the article without a headline attached yet.<\/p>\n

The choice is entirely up to you, as it depends on your writing skills<\/a> and affinities as a content
\ncreator. Sometimes writing the headline first will help focus your efforts and keep you on topic. At other times, you might want to write an opinion piece or a tutorial and simply formulate a headline afterward.<\/p>\n

Regardless of which path you choose, it\u2019s important that your headline matches the actual content of the article. Never write sensationalist headlines that promise the moon to its readers only to follow that up with mediocre or irrelevant content. Writing killer headlines for your blog post can reflect very favorably for your social media pages, website, and business as a whole in certain ways including:<\/p>\n