{"id":30918,"date":"2019-11-04T10:23:21","date_gmt":"2019-11-04T02:23:21","guid":{"rendered":"https:\/\/zegal.com\/?p=30918"},"modified":"2024-05-22T17:00:51","modified_gmt":"2024-05-22T09:00:51","slug":"how-to-write-an-rfp","status":"publish","type":"post","link":"https:\/\/zegal.com\/en-gb\/blog\/post\/how-to-write-an-rfp\/","title":{"rendered":"How to Write An RFP for Your B2B Venture"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">\u201cI love writing RFPs!\u201d <\/span><span style=\"font-weight: 400;\">Said no one, ever.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A well-thought-out Request for Proposal (RFP), that has the potential to get high-quality responses, takes a lot of time and effort to compose. S<\/span><span style=\"font-weight: 400;\">o this task is pretty difficult for many. Let alone those who have limited experience with writing.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/zegal.com\/wp-content\/uploads\/2019\/11\/brainstorm-brainstorming-business-3153199-1024x683.jpg\" alt=\"\" class=\"wp-image-30950\" srcset=\"https:\/\/zegal.com\/wp-content\/uploads\/2019\/11\/brainstorm-brainstorming-business-3153199-1024x683.jpg 1024w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/11\/brainstorm-brainstorming-business-3153199-300x200.jpg 300w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/11\/brainstorm-brainstorming-business-3153199-768x512.jpg 768w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/11\/brainstorm-brainstorming-business-3153199-640x427.jpg 640w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/11\/brainstorm-brainstorming-business-3153199-1200x800.jpg 1200w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/11\/brainstorm-brainstorming-business-3153199-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-rfp\"><span class=\"ez-toc-section\" id=\"What_Is_A_RFP\"><\/span><strong>What Is A RFP?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The name \u201cRFP\u201d pretty much says it all. It\u2019s a document that gets submitted to vendors in an effort to secure their bids and eventually choose the best one for a project. A RFP is one of the most common types of subcontracting documents used in B2B contracting to send to potential agencies and contractors.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Writing clear, detailed, and relevant content for an RFP is in your best interest. This document represents your company to potential partners. A well-written one is likely to get you interesting proposals and working partnerships. While a poorly written one won\u2019t. On top of that, it can confuse bidders and undermine the reputation of your business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The good news is that you don\u2019t need to learn anything complex to create a superb RFP. To achieve this goal, one has to follow a clear structure and respect all of the elements of RFP style. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here&#8217;s how:&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rfp-essentials-process\"><span class=\"ez-toc-section\" id=\"RFP_Essentials_Process\"><\/span><b>RFP Essentials: Process<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Before we dive into actual writing tips, here&#8217;s how the RFP process starts. The person in charge of writing the document should be knowledgeable about the project in question. This is essential to provide vendors with everything they need to know, in as many details as possible.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This person should follow this process to ensure that the final version of RFP has the best potential to achieve its goals:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Have a good understanding of the project\u2019s needs and requirements.<\/b><span style=\"font-weight: 400;\"> A person who has limited knowledge of the project shouldn\u2019t be in charge of writing the RFP. So the first step is to ensure that he or she knows the most important things to communicate to the bidders. These typically include skill needs, goals, and deadlines.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Write the RFP according to the accepted outline.<\/b><span style=\"font-weight: 400;\"> Just like any other documents, an RFP needs to have a structure. This has to be followed to ensure logical information flow and provides all the details. Since every project is unique and has different needs, you can choose from numerous templates to find one that suits your requirements.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Send the final version out. <\/b><span style=\"font-weight: 400;\">Just like sharing your resume, distributing a new RFP is something that requires consideration. While there\u2019s no universal formula for this, it\u2019s commonly <\/span><span style=\"font-weight: 400;\">advised not to send it out to a lot of companies<\/span><span style=\"font-weight: 400;\">. If you do, there\u2019s a good chance that you might get an equal number of proposals. This could be overwhelming and cause you to fail in easily identifying the best way to go.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Assess the replies<\/b><span style=\"font-weight: 400;\">. This is perhaps the most time-consuming part of the RFP process that requires all your attention. As you begin receiving responses, read them carefully. Then categorise them to identify the best ones. Clearly, a lot of factors are at play here &#8211; agreement terms, pricing, deadlines, to name a few &#8211; so engage your best talent to shortlist the options for you.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Make the final decision<\/b><span style=\"font-weight: 400;\">. Selecting the vendor that can deliver on their promises marks the end of the RFP process.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Clarity of writing is the overarching theme here. Unclear RFPs typically cause minimal bids, extremely high bids, and incompatible bids, <\/span><span style=\"font-weight: 400;\">according to Computer World<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, regardless of how great your project and company are, you\u2019re going to have to overcome a number of additional common barriers in the RFP process.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rfp-common-mistakes\"><span class=\"ez-toc-section\" id=\"RFP_Common_Mistakes\"><\/span>RFP Common Mistakes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-problem-driven-content\"><span class=\"ez-toc-section\" id=\"Problem-Driven_Content\"><\/span>Problem-Driven Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the main goals of the RFP process is to help you find a partner that will guide you in the right direction with their expertise and skills. However, many companies make a mistake by making their request full of specific deliverables. This means that their content is problem-driven. This approach doesn\u2019t really consider the expertise of your potential partners.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-impersonal\"><span class=\"ez-toc-section\" id=\"Impersonal\"><\/span>Impersonal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Another goal of the RFP is to start a working-business relationship, but many authors fail to consider this.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cAs a result, they write extremely impersonal texts that get equally impersonal replies, says Zach Edelman, a senior writer from<\/span> <a href=\"https:\/\/bestessay.education\/\"><span style=\"font-weight: 400;\">BestEssayEducation<\/span><\/a><span style=\"font-weight: 400;\">. \u201cThat\u2019s why failing to describe the vision of your perfect partner is a sure-fire way to fail to find one.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Okay, let\u2019s move on to the actual writing tips now. Below, you\u2019ll find the tips to write the best RFP for your B2B business (in no particular order).<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-30944\" src=\"https:\/\/zegal.com\/wp-content\/uploads\/2019\/11\/kaleidico-3V8xo5Gbusk-unsplash-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/zegal.com\/wp-content\/uploads\/2019\/11\/kaleidico-3V8xo5Gbusk-unsplash-1024x683.jpg 1024w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/11\/kaleidico-3V8xo5Gbusk-unsplash-300x200.jpg 300w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/11\/kaleidico-3V8xo5Gbusk-unsplash-768x512.jpg 768w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/11\/kaleidico-3V8xo5Gbusk-unsplash-640x427.jpg 640w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/11\/kaleidico-3V8xo5Gbusk-unsplash-1200x800.jpg 1200w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/11\/kaleidico-3V8xo5Gbusk-unsplash-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-write-a-great-rfp\"><span class=\"ez-toc-section\" id=\"How_to_Write_A_Great_RFP\"><\/span><b>How to Write A Great RFP <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-be-as-clear-as-possible-about-project-goals\"><span class=\"ez-toc-section\" id=\"Be_As_Clear_As_Possible_About_Project_Goals\"><\/span>Be As Clear As Possible About Project Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The main goal here is to describe what you\u2019d like to accomplish with the project. What are the things that, if achieved, will ensure success? For example, if the project involves creating a website, then you might ask yourself the following questions to come up with good goals:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Who is the target audience of the website?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">How to make sure that the target audience can use the website to achieve their goals?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, B2B businesses often include customer testimonials and multimedia-rich case studies on the website to demonstrate their expertise and attract the attention of potential partners. In other words, it\u2019s important to keep the user of the final product in mind and make sure that they can accomplish their goals with it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Describing the goals of a project in a clear manner is a critical requirement here. Let\u2019s suppose that the project involves creating a website for a small B2B business that plans to expand within a year by doubling the size of the current workforce. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some examples of what I mean here:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Good goal:<\/span><i><span style=\"font-weight: 400;\"> Increase the number of employees.<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Better: <\/span><i><span style=\"font-weight: 400;\">Increase the workforce by 50 percent.<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Even better: <\/span><i><span style=\"font-weight: 400;\">Increase the workforce by 50 percent, adding 8 more Lean Manufacturing experts by the end of Q4 of 2019.<\/span><\/i><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-be-transparent-about-your-team\"><span class=\"ez-toc-section\" id=\"Be_Transparent_About_Your_Team\"><\/span>Be Transparent About Your Team<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cThe last thing you want to do in your RFP is to give inaccurate information about your team and decision-makers,\u201d shares Tonya Bledsoe, a content editor from<\/span> <a href=\"https:\/\/www.trustmypaper.com\/\"><span style=\"font-weight: 400;\">Trust My Paper<\/span><\/a><span style=\"font-weight: 400;\">. \u201cTo build a working relationship with a new partner, you need them to understand that it\u2019s going to be a partnership, not a dictatorship.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, describe your company, <\/span><a href=\"https:\/\/zegal.com\/blog\/post\/how-do-i-write-my-company-constitution\/\"><span style=\"font-weight: 400;\">its vision and mission<\/span><\/a><span style=\"font-weight: 400;\">, and who is involved. There\u2019s a good chance that the people who will be reading the RFP have never read about you. So it\u2019s your job to let them know who you are and what makes your organisation unique.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-be-specific-with-technical-requirements\"><span class=\"ez-toc-section\" id=\"Be_Specific_With_Technical_Requirements\"><\/span>Be Specific With Technical Requirements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This might easily be the longest section of the RFP document where you describe all limitations and requirements for the project. Let\u2019s consider an example to show you what should be included here. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If the product you\u2019re trying to describe is a website for a B2B company, then you have to list all relevant technical requirements that need to be met. Including but not limited to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Content management software like WordPress, Drupal, etc.<\/span><\/li>\n\n\n\n<li>Consider exploring various e-commerce options for your company, especially those that facilitate online payments. It is advisable to incorporate an SSL certificate into your website to ensure security. Additionally, you may want to explore <a href=\"https:\/\/www.cheapsslshop.com\/\">cost-effective SSL options<\/a> to meet your security needs without compromising your budget.<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Web integrations. These depend on the company\u2019s need to support third-party services like email marketing and inventory management tools<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Responsive design. With the recent Google\u2019s mobile-first update, having a non-responsive website may affect the ranking of the website, therefore, a mobile-friendly, responsive design is a must.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identify-timelines-for-completion\"><span class=\"ez-toc-section\" id=\"Identify_Timelines_For_Completion\"><\/span>Identify Timelines For Completion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">These indicate the deadlines by which the project stakeholders should see progress. For example, timelines typically mark the completion of significant project phases such as planning, setting up, and implementing. If your project is quite complex and you\u2019re not sure about what dates and timeframes to include, it\u2019s totally okay to include approximate values. Or you can indicate that the deadlines are flexible.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can ask the bidder to provide their own deadline estimation in their reply. But it\u2019s still recommended to have a clear vision of how long each project part should take to be in charge of it.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-describe-selection-criteria\"><span class=\"ez-toc-section\" id=\"Describe_Selection_Criteria\"><\/span>Describe Selection Criteria<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The bidders should know how you are going to assess their offers, so you have to briefly describe this process. For example, you can evaluate them based on the experience of the bidder, cost, and past work. So indicate this in your RFP in the form of a bullet list.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-summary-clarity-is-paramount\"><span class=\"ez-toc-section\" id=\"Summary_Clarity_Is_Paramount\"><\/span>Summary: Clarity Is Paramount<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The vendor\u2019s first goal when reading your RFP is to understand it well enough to make an informed decision. That\u2019s why they read the document fully and note any questions that they have about the project (and then forward it to you). It\u2019s quite common for vendors to expect an unclear RFP. That\u2019s why many of them put a lot of effort in understanding the essence of the project.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Therefore, making it easy for them is your most important goal. One good indicator of a well-written RFP is the length. You should try to make it as brief as possible to avoid wasting the time of vendors by giving them a lot of excessive, complex information to figure out.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-takeaway\"><span class=\"ez-toc-section\" id=\"Takeaway\"><\/span>Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"> It goes without saying that the clarity of your writing is a strong precursor for success. The more clearly you explain what you want, the more likely you are to achieve your goal.&nbsp;<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Dorian Martin is a graduated Digital Marketing Specialist and an Editor at <\/span><\/i><a href=\"https:\/\/www.grabmyessay.com\/buy-research-paper\"><i><span style=\"font-weight: 400;\">Grab My Essay<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and a content creator at <\/span><\/i><a href=\"http:\/\/pickthewriter.com\/\"><i><span style=\"font-weight: 400;\">Pick the Writer<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. He has dedicated his professional career to content creation and online marketing, fields in which he aims to develop through contributions to writing platforms such as <\/span><\/i><a href=\"https:\/\/wowgrade.net\/pay-someone-to-write-my-dissertation\"><i><span style=\"font-weight: 400;\">WoWGrade<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. In his spare time, Dorian makes an effort to write for his personal blog, <\/span><\/i><span style=\"font-weight: 400;\">Not BusinessAsUsusal<\/span><i><span style=\"font-weight: 400;\">, and provide his readers with up-to-date insight into digital content trends.<\/span><\/i><\/p>\n\n\n\n<p class=\"has-text-align-center\"><b><i>This article does not constitute legal advice.<\/i><\/b><\/p>\n\n\n\n<p class=\"has-text-align-center\"><i>The opinions expressed in the column above represent the author\u2019s own.<\/i><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span class=\"s1\"><a href=\"https:\/\/register.zegal.com\/\"><b>Start managing your legal needs with Zegal today<\/b><\/a><\/span><\/p>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/zegal.com\/blog\/post\/legal-considerations-when-starting-a-small-business\/\">READ MORE: Legal Considerations When Starting A Small Business<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/zegal.com\/blog\/post\/twenty-years-in-law-leadership-lessons\/\">READ MORE: Real Leadership Lessons From 20 Years In Law<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cI love writing RFPs!\u201d Said no one, ever. A well-thought-out Request for Proposal (RFP), that has the potential to get high-quality responses, takes a lot of time and effort to compose. So this task is pretty difficult for many. Let alone those who have limited experience with writing. What Is A RFP? The name \u201cRFP\u201d [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":30950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[14278],"tags":[9201,6510,8636,10307],"usecases":[13728],"businesstypes":[13694,13695],"country":[],"class_list":["post-30918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","tag-b2b","tag-sme","tag-startup","tag-z-syndicate","usecases-appoint-a-consultant","businesstypes-consulting-zone","businesstypes-freelancing-zone"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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