{"id":26805,"date":"2019-05-09T16:07:47","date_gmt":"2019-05-09T08:07:47","guid":{"rendered":"https:\/\/zegal.com\/?p=26805"},"modified":"2021-10-06T19:43:29","modified_gmt":"2021-10-06T11:43:29","slug":"does-my-website-need-a-privacy-policy","status":"publish","type":"post","link":"https:\/\/zegal.com\/en-hk\/blog\/post\/does-my-website-need-a-privacy-policy\/","title":{"rendered":"Does My Website Need A Privacy Policy?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-27709\" src=\"https:\/\/zegal.com\/wp-content\/uploads\/2019\/04\/ev-623589-unsplash-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/zegal.com\/wp-content\/uploads\/2019\/04\/ev-623589-unsplash-1024x683.jpg 1024w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/04\/ev-623589-unsplash-300x200.jpg 300w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/04\/ev-623589-unsplash-768x512.jpg 768w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/04\/ev-623589-unsplash-640x427.jpg 640w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/04\/ev-623589-unsplash-1200x800.jpg 1200w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/04\/ev-623589-unsplash-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">In January 2017, it was official &#8211; exactly <\/span><a href=\"https:\/\/www.statista.com\/topics\/2476\/online-privacy\/\"><span style=\"font-weight: 400;\">50% of the global population had internet access<\/span><\/a><span style=\"font-weight: 400;\">. Though this international connectivity brought about a multitude of benefits, we cannot say it wasn\u2019t without a few issues, to put it mildly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we arrived in the online world, we entered almost completely exposed. We were ready to put our personal information out in the open, if it meant gaining something in return. Unfortunately, much as in regular life, not everyone we gave our details to had good intentions. Many joined the online community just to collect user data and utilise it in whichever way they pleased without asking if we were okay with it first. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, <\/span><a href=\"https:\/\/breachlevelindex.com\/\"><span style=\"font-weight: 400;\">statistics<\/span><\/a><span style=\"font-weight: 400;\"> indicate that there are almost 6.5 million data breaches on a daily basis &#8211; if that doesn&#8217;t put a little scare in you, Brach Level Index (April 2019) states that someone has their data records lost or stolen every 75 seconds of the day. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This has resulted in the majority of users becoming displeased with the fact that any website they visit can collect their personal info without their consent, and then use it for their own purposes. Of course, there are still many modern consumers who appreciate the benefits this data collection has brought with it (eg. better ad targeting, better services), but most are also worried whether about the downside. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here enter\u2019s the <\/span><a href=\"https:\/\/zegal.com\/privacy-policy\/\"><span style=\"font-weight: 400;\">Privacy Policy<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; a legal document, which clearly explains what happens to users\u2019 personal info on a specific website.<\/span><\/p>\n<figure id=\"attachment_27721\"  class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-27721\" src=\"https:\/\/zegal.com\/wp-content\/uploads\/2019\/05\/markus-spiske-109588-unsplash-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/zegal.com\/wp-content\/uploads\/2019\/05\/markus-spiske-109588-unsplash-1024x683.jpg 1024w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/05\/markus-spiske-109588-unsplash-300x200.jpg 300w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/05\/markus-spiske-109588-unsplash-768x512.jpg 768w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/05\/markus-spiske-109588-unsplash-640x427.jpg 640w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/05\/markus-spiske-109588-unsplash-1200x800.jpg 1200w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/05\/markus-spiske-109588-unsplash-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><figcaption class=\"wp-caption-text\">Ever notice how much code looks like cross stitch?<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_A_Privacy_Policy\"><\/span><span style=\"font-weight: 400;\">What Is A Privacy Policy?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A Privacy Policy is a document that informs your business website users what type of data you are collecting and what you intend to do with it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But let\u2019s get into the specifics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Privacy Policy has to <\/span><b>specify the type of data being collected<\/b><span style=\"font-weight: 400;\">. This section should be as detailed as possible, listing everything a website intends to obtain \u2013from users\u2019 IP address, email address, payment information, and so on. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The document should also outline <\/span><b>the methods of data collection<\/b><span style=\"font-weight: 400;\"> (eg. through website cookies, form, etc.). <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It should also state <\/span><b>how long you plan on storing the data<\/b><span style=\"font-weight: 400;\"> and keeping it in your possession. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Users also need to know <\/span><b>who can be contacted to access their data<\/b><span style=\"font-weight: 400;\"> in case they decide to request or make changes to their data. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Furthermore, depending on the location of your company, it is important to provide information on <\/span><b>where the data is being stored<\/b><span style=\"font-weight: 400;\"> &#8211; are you doing it yourself or is a data centre doing it for you (and if so &#8211; where is the centre located?).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It doesn&#8217;t matter if your website targets children or not, it is recommended that you<\/span> address <b>children\u2019s privacy<\/b> either way<span style=\"font-weight: 400;\">. If the website targets adults, a brief sentence will suffice, stating that the website is not intended for children under a certain age. In case the website primarily targets children, you should draft a more detailed <strong>Children\u2019s Privacy Policy<\/strong>. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When it comes to businesses that collect cookies, or if your third-party software collects them, it is essential to draft a <\/span><b>Cookies Policy<\/b><span style=\"font-weight: 400;\"> where you will explain what cookies are, how you are using them, why they are necessary, and which types and functions each cookie performs. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A privacy policy might go hand in hand with the <\/span><b>security policy<\/b><span style=\"font-weight: 400;\"> intended to protect the collected user data. This section states the measures a business website takes to safeguard customer data. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Certain countries require websites to give customers a chance to <\/span><b>opt out<\/b><span style=\"font-weight: 400;\"> of receiving any further email or notices. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Note that the language of a Privacy Policy should be formal, but at the same time easy to comprehend so that users can obtain a clear understanding of your actions and intentions.<\/span><\/p>\n<figure id=\"attachment_27715\"  class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-27715\" src=\"https:\/\/zegal.com\/wp-content\/uploads\/2019\/04\/chocolate-chip-cookies-delicious-depth-of-field-1775283-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/zegal.com\/wp-content\/uploads\/2019\/04\/chocolate-chip-cookies-delicious-depth-of-field-1775283-1024x683.jpg 1024w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/04\/chocolate-chip-cookies-delicious-depth-of-field-1775283-300x200.jpg 300w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/04\/chocolate-chip-cookies-delicious-depth-of-field-1775283-768x512.jpg 768w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/04\/chocolate-chip-cookies-delicious-depth-of-field-1775283-640x427.jpg 640w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/04\/chocolate-chip-cookies-delicious-depth-of-field-1775283-1200x800.jpg 1200w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/04\/chocolate-chip-cookies-delicious-depth-of-field-1775283-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><figcaption class=\"wp-caption-text\">Yum. But not that kind of cookies.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Need_A_Privacy_Policy\"><\/span><span style=\"font-weight: 400;\">Why You Need A Privacy Policy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h5><span style=\"font-weight: 400;\">1. Firstly, it&#8217;s required by law.<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">In response to catastrophic breach events, which have occurred on a frequent basis over the years, we\u2019ve seen the rise of laws and regulations intended to keep users\u2019 personal data as safe as possible. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The two most influential ones are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/eugdpr.org\/\"><span style=\"font-weight: 400;\">General Data Protection Regulation (GDPR)<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Europe\u2019s directive which affects websites worldwide. It replaced the Data Protection Act 1998 and dealt with concerns regarding the collection, possession, storage, and sharing of personal data. To find out more <\/span><a href=\"https:\/\/get.zegal.com\/gdpr-compliant\/\"><span style=\"font-weight: 400;\">about GDPR<\/span><\/a><span style=\"font-weight: 400;\"> and how it affects your business, check out Zegal\u2019s <\/span><a href=\"https:\/\/zegal.com\/blog\/post\/white-paper-understanding-the-new-general-data-protection-regulation-gdpr\/\"><span style=\"font-weight: 400;\">white paper on Understanding the new GDPR<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Online_Privacy_Protection_Act\"><span style=\"font-weight: 400;\">California Online Privacy Protection Act (CalOPPA)<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Established in 2004, it represents the first US law which prevents any website from collecting California-based users\u2019 data, including their email address, phone number, location info, etc. In case a website does intend to collect any information, it is required to have a legal statement outlining your business privacy practices available for a user review.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Others include, Canada\u2019s Personal Information Protection and Electronic Documents Act (PIPEDA), the US\u2019 Children\u2019s Online Privacy Protection Act (COPPA), the UK\u2019s Data Protection Act (DPA) and Australia\u2019s Privacy Act of 1988. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Certainly, we can expect more regulations in the future in response to the emerging global requirements.<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">2. It is required by third-party services your business website uses<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">In order to deliver certain services, websites collaborate with third-party affiliates, including website analytics tools, online shopping functions, advertising services, and so on. Consequently, you are required to include a section about these online associates, their role on your website, and explain whether or not they collect user data, in which manner, and for what purposes. <\/span><\/p>\n<h5><span style=\"font-weight: 400;\">3. Users Demand Privacy<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Let\u2019s go back to the beginning. All of this started, largely, because internet users were concerned about their personal data being exposed, collected, used, and share without their knowledge. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is not that everybody is looking to keep their data private &#8211; quite the contrary. Many are willing to disclose their personal information if they get something in return. Nevertheless, they would still like to know what the info will be used for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where the Privacy Policy steps in. It answers all of their <\/span><a href=\"https:\/\/zegal.com\/blog\/post\/8-questions-website-privacy-policy\/\"><span style=\"font-weight: 400;\">burning questions<\/span><\/a><span style=\"font-weight: 400;\">, clearly stating:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which information will be collected<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How will the data be used<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who can they contact to access their personal data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If the information will be used in another country<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If a website uses cookies and which ones<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If payments are possible on the website and which type of encryption is used<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This list is by no means exclusive as the specifics of the Privacy Policy depend on the nature of your business and website. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Write_A_Privacy_Policy\"><\/span><span style=\"font-weight: 400;\">How To Write A Privacy Policy?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Easy. Make one <a href=\"https:\/\/zegal.com\/privacy-policy\/\">here<\/a>.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span><span style=\"font-weight: 400;\">Bottom Line<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A Privacy Policy safeguards both the business that drafted it and its users. It makes the online environment honest and transparent, helping businesses cultivate trust and confidence with their consumers. A privacy policy should be easily accessible so that users can locate it at any time and read through the details. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of how you operate &#8211; via a website, a desktop app, or a mobile app, you are advised to have a strategically-drafted privacy policy in place. Be sure to update it regularly to reflect changes in the law and automatically inform users.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><b><i>This article does not constitute legal advice.<\/i><\/b><\/p>\n<p class=\"p3\" style=\"text-align: center;\"><span class=\"s1\"><a href=\"https:\/\/register.zegal.com\/\"><b>Start managing your legal needs with Zegal today<\/b><\/a><\/span><\/p>\n<p class=\"p4\" style=\"text-align: center;\">\u00a0<\/p>\n<p><a href=\"https:\/\/zegal.com\/blog\/post\/8-gdpr-compliance-tips-explained-through-queen-songs\/\">READ MORE: 8 GDPR Compliance Tips Explained Through Queen Songs<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In January 2017, it was official &#8211; exactly 50% of the global population had internet access. Though this international connectivity brought about a multitude of benefits, we cannot say it wasn\u2019t without a few issues, to put it mildly. As we arrived in the online world, we entered almost completely exposed. We were ready to [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":27709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[133],"tags":[7034,7142,10307],"usecases":[13747,13691,13749],"businesstypes":[13696],"country":[],"class_list":["post-26805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup","tag-data-protection","tag-privacy-policy","tag-z-syndicate","usecases-general-business","usecases-privacy-policy-generator","usecases-protect-personal-data","businesstypes-saas-zone"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Does my Website Need a Privacy Policy? 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