{"id":34031,"date":"2020-03-31T11:20:31","date_gmt":"2020-03-31T03:20:31","guid":{"rendered":"https:\/\/zegal.com\/?p=34031"},"modified":"2023-12-11T19:46:12","modified_gmt":"2023-12-11T11:46:12","slug":"digital-vs-traditional-marketing","status":"publish","type":"post","link":"https:\/\/zegal.com\/en-hk\/blog\/post\/digital-vs-traditional-marketing\/","title":{"rendered":"Digital Marketing Vs. Traditional Marketing"},"content":{"rendered":"<div id=\"contentsContainer\">\n<div id=\"contents\">\n<p id=\"E181\"><span id=\"E182\">The advertising industry has never seen an influx of <\/span><span id=\"E183\">advertising channels more than today. Marketers<\/span><span id=\"E184\"> and<\/span><span id=\"E185\"> business owners have a lot of options now where to place a brand\u2019s promotional activities. Whether it be the latest trends in digital marketing or the most utilised tools in traditional marketing<\/span><span id=\"E186\">, deciding which is right for your business is harder than ever. <\/span><\/p>\n<h4 id=\"E188\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-34221\" src=\"https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/elio-santos-M38gjx6hifY-unsplash-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/elio-santos-M38gjx6hifY-unsplash-683x1024.jpg 683w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/elio-santos-M38gjx6hifY-unsplash-200x300.jpg 200w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/elio-santos-M38gjx6hifY-unsplash-768x1152.jpg 768w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/elio-santos-M38gjx6hifY-unsplash-1024x1536.jpg 1024w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/elio-santos-M38gjx6hifY-unsplash-1365x2048.jpg 1365w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/elio-santos-M38gjx6hifY-unsplash-640x960.jpg 640w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/elio-santos-M38gjx6hifY-unsplash-1200x1800.jpg 1200w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/elio-santos-M38gjx6hifY-unsplash-1920x2880.jpg 1920w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/elio-santos-M38gjx6hifY-unsplash-scaled.jpg 1707w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 683px\" \/><\/h4>\n<h4>What is Digital Marketing?<\/h4>\n<p id=\"E191\"><span id=\"E192\">Online advertisements and digital marketing trends has taken the world by storm and shows no sign of slowing down any time soon. <\/span><span id=\"E195\">Digital marketing is all the promotional efforts done online to promote <\/span><span id=\"E196\">and grow a brand, <\/span><span id=\"E200\">product or services. This may include channels like: <\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li id=\"E202\" class=\"qowt-li-0_0 qowt-list qowt-stl-ListParagraph\"><span id=\"E203\">Social Media<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Email<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Website<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Search engine marketing and optimisation<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Mobile ads<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Blogging sites<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Pay per click advertisements<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p id=\"E217\"><span id=\"E218\">Aided with technology, it became possible to reach a much wider audience. Business owners can leverage digital marketing tools to connect with audiences and <\/span><span id=\"E219\">convert them into customers. <\/span><\/p>\n<p id=\"E221\"><span id=\"E222\">It is estimated that there are about <\/span><a id=\"E223\" contenteditable=\"false\" href=\"https:\/\/www.oberlo.com\/blog\/ecommerce-statistics-guide-your-strategy\" target=\"_blank\" rel=\"noopener noreferrer\"><span id=\"E224\" class=\"qowt-stl-Hyperlink\">2.05 billion<\/span><\/a><span id=\"E225\"> digital buyers in 2020 and this is expected to rise to 2.41 billion in the next year. This massive number of people shopping online with mega purchasing power have undoubtedly changed the landscape of the advertising industry. <\/span><\/p>\n<h4 id=\"E227\"><span id=\"E228\">Advantages<\/span><\/h4>\n<h5 id=\"E230\" class=\"qowt-li-2_0 qowt-list qowt-stl-ListParagraph\"><span id=\"E231\">Target Market<\/span><\/h5>\n<p id=\"E233\"><span id=\"E234\">Traditional marketing hits a blind spot for every advertisement place<\/span><span id=\"E235\">d<\/span><span id=\"E236\"> offline. Target market segmentation is not attainable and for <\/span><span id=\"E237\">this <\/span><span id=\"E238\">reason, digital marketing is favourable. <\/span><span id=\"E239\">You can find your target market, listen to what they are interested in, and answer their needs by offering your products and service. <\/span><\/p>\n<p id=\"E241\"><span id=\"E242\">Digital marketing allows you to also personalise your advertising campaigns to let your audience feel like you know them and you have the answer to what they are looking for. <\/span><\/p>\n<h5 id=\"E244\" class=\"qowt-li-2_0 qowt-list qowt-stl-ListParagraph\"><span id=\"E245\">Wide<\/span><span id=\"E247\">r<\/span><span id=\"E248\"> reach<\/span><\/h5>\n<\/div>\n<\/div>\n<div id=\"contentsContainer\">\n<div id=\"contents\">\n<p id=\"E250\"><span id=\"E251\">The vast number of people looking to buy things online gives you an opportunity to expand your presence. Putting your ads online does not limit your potential clients based on location. This gives your brand visibility and awareness depending on your desired reach. You may now expand your customer base to be several miles <\/span><span id=\"E252\">away<\/span><span id=\"E253\"> from you, across the country, or anywhere else in the world.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-34227\" src=\"https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/campaign-creators-yktK2qaiVHI-unsplash-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/campaign-creators-yktK2qaiVHI-unsplash-1024x683.jpg 1024w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/campaign-creators-yktK2qaiVHI-unsplash-300x200.jpg 300w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/campaign-creators-yktK2qaiVHI-unsplash-768x512.jpg 768w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/campaign-creators-yktK2qaiVHI-unsplash-1536x1024.jpg 1536w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/campaign-creators-yktK2qaiVHI-unsplash-2048x1365.jpg 2048w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/campaign-creators-yktK2qaiVHI-unsplash-640x427.jpg 640w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/campaign-creators-yktK2qaiVHI-unsplash-1200x800.jpg 1200w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/03\/campaign-creators-yktK2qaiVHI-unsplash-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<h5 id=\"E255\" class=\"qowt-li-2_0 qowt-list qowt-stl-ListParagraph\"><span id=\"E256\">Greater customer engagement<\/span><\/h5>\n<p id=\"E258\"><span id=\"E259\">Digital marketing allows you to interact with your customers in a way traditional marketing does not. Your clients are easily connected with you through different channels like email, <a href=\"https:\/\/trueconf.com\/blog\/reviews-comparisons\/secure-messengers.html\">instant messaging<\/a>,\u00a0<a href=\"https:\/\/sleekflow.io\/channels\/live-chat\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/sleekflow.io\/channels\/live-chat&amp;source=gmail&amp;ust=1684468118524000&amp;usg=AOvVaw3v8jt_RWxPhvgG5B1zAuxo\">live chat<\/a>\u00a0and social media comments, among others.<\/span><\/p>\n<p id=\"E265\"><span id=\"E266\">Strategies like video content, tutorials, stories, polls and surveys help your brand engage better, make connections and build lasting relationship with your customers. <\/span><\/p>\n<h5 id=\"E268\" class=\"qowt-li-2_0 qowt-list qowt-stl-ListParagraph\"><span id=\"E269\">Lower cost<\/span><\/h5>\n<p id=\"E271\"><span id=\"E272\">Digital marketing is cost effective. It only costs a fraction of what traditional marketing historically has. Small business and start-ups benefit mostly from this feature as they have a lower budget for brand marketing. Many digital marketing tools like social media platforms, email, search engine optimisation and blogging sites are free or have a free option. Paid ads like PPC, <\/span><span id=\"E273\">website or mobile ads also are more cost effective.<\/span><\/p>\n<h5 id=\"E275\" class=\"qowt-li-2_0 qowt-list qowt-stl-ListParagraph\"><span id=\"E276\">Measurable <\/span><\/h5>\n<p id=\"E278\"><span id=\"E279\">One of the things that make digital marketing favourable is having results measurable with ease, accuracy and in an instant. Online tools<\/span><span id=\"E280\"> are readily available. Tools like web analytics and social media metrics gauge the effectiveness of your digital marketing efforts. This also allows you to generate learning in real time, which you can use as basis for your next online advertising effort to get better results and a faster return of investment. <\/span><\/p>\n<h4 id=\"E282\"><span id=\"E283\">What is Traditional Marketing? <\/span><\/h4>\n<p id=\"E285\"><span id=\"E286\">Traditional marketing is responsible for helping many businesses grow into empires. It has been tried, tested, honed, and developed over the years. When digital marketing emerged, many thought traditional marketing would <\/span><span id=\"E287\">be <\/span><span id=\"E288\">forgotten, a relic of the past. But that did not happen. In fact, it is alive and thriving and still produces good results in 2020. <\/span><\/p>\n<h5 id=\"E290\"><span id=\"E291\">Mediums used for traditional marketing include: <\/span><\/h5>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li id=\"E293\" class=\"qowt-li-2_0 qowt-list qowt-stl-ListParagraph\"><span id=\"E294\">Broadcast &#8211; TV, Radio<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Print \u2013 Newspaper, Magazines, <a href=\"https:\/\/www.visme.co\/event-flyers\/\">Flyers<\/a>, Brochure<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Direct Mail<\/span><\/li>\n<li><span style=\"font-size: inherit;\">Telephone<\/span><\/li>\n<li><span id=\"E305\" style=\"font-size: inherit;\">Billboards<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"contentsContainer\">\n<div id=\"contents\">\n<p id=\"E307\"><span id=\"E308\">Traditional marketing was founded on the 4 Ps \u2013 Product, Price, Promotion and Place. This methodology is still used today and has remained the same over the years. Businesses and brands still leverage these fundamentals to get the results they are looking for when placing a promotion in <\/span><span id=\"E309\">offline advertising<\/span><span id=\"E310\">. <\/span><\/p>\n<h4 id=\"E312\"><span id=\"E313\">Advantages of Traditional Marketing<\/span><\/h4>\n<h5 id=\"E315\" class=\"qowt-li-1_0 qowt-list qowt-stl-ListParagraph\"><span id=\"E316\">Familiarity <\/span><\/h5>\n<p id=\"E318\"><span id=\"E319\">The <\/span><a id=\"E320\" contenteditable=\"false\" href=\"https:\/\/www.huffpost.com\/entry\/7-traditional-ways-to-adv_b_9551848\" target=\"_blank\" rel=\"noopener noreferrer\"><span id=\"E321\" class=\"qowt-stl-Hyperlink\">good old fashioned ways<\/span><\/a><span id=\"E322\"> of traditional marketing still make an impact, especially to the older generation. Their sense of familiarity with these methods <\/span><span id=\"E323\">doesn\u2019t need much explanation to encourage them to try a certain product. Infographics or fast track advertisement videos may not sit well with them as well as other customers who have less adoption of technology. <\/span><\/p>\n<p id=\"E325\"><span id=\"E326\">Billboard signs, flyers and brochures are still widely used by brands to this day because of the familiarity component. <\/span><\/p>\n<h5 id=\"E328\" class=\"qowt-li-1_0 qowt-list qowt-stl-ListParagraph\"><span id=\"E329\">Reach local audience<\/span><\/h5>\n<p id=\"E331\"><span id=\"E332\">If digital marketing gives you an opportunity to introduce your product on a massive scale, traditional marketing, like radio ads find it easier to reach a more pinpointed local market. <\/span><\/p>\n<h5 id=\"E334\" class=\"qowt-li-1_0 qowt-list qowt-stl-ListParagraph\"><span id=\"E335\">Materials can be reused<\/span><\/h5>\n<p id=\"E337\"><span id=\"E338\">Having hard copies like pamphlets, posters, and flyers using a <a href=\"https:\/\/flyerwiz.app\/\">flyer maker<\/a> tool can bring advantages to your brand. Customers can keep this materials, reuse it and reread it anytime or anywhere they want without access to the internet. <\/span><\/p>\n<h5 id=\"E340\" class=\"qowt-li-1_0 qowt-list qowt-stl-ListParagraph\"><span id=\"E341\">Easy recall<\/span><\/h5>\n<p id=\"E343\"><span id=\"E344\">The <a href=\"https:\/\/shimmertech.ca\/why-is-billboard-advertising-important\/\">Importance of billboard advertising<\/a> is growing, the billboard you saw while you were driving, <span style=\"font-weight: 400;\">the flier you picked up about a <\/span><a href=\"https:\/\/bcsbuscharter.com\/new-york-charter-bus-rental\"><span style=\"font-weight: 400;\">charter bus in New York <\/span><\/a><span style=\"font-weight: 400;\">at the bus stop<\/span>, or the advertisement you saw while you read your morning paper, are proven to be easily processed and recalled again in the future. <\/span><\/p>\n<h4 id=\"E347\"><span id=\"E355\">Digital Vs Traditional. Which is better?<\/span><\/h4>\n<p id=\"E356\"><span id=\"E357\">To find out which of the two <\/span><span id=\"E359\">methods of advertising <\/span><span id=\"E360\">is better for you and your business, you need a comprehensive kno<\/span><span id=\"E361\">wledge of your products and your target market. Research how your product will create an impact on your targeted market. Know your preferred audience\u2019s behaviours. Are they the type of audience who can be found online and rely heavily on the internet? Then go ahead and try a digital marketing strategy. If your audience are those that <\/span><span style=\"font-size: inherit;\">use the internet sparingly, stick with the more traditional approach.<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"contentsContainer\">\n<div id=\"contents\">\n<p id=\"E363\"><span id=\"E364\">These two methods can work seamlessly with each other as well. <\/span><span id=\"E365\">Work on your online presence, leverage on social media platforms and create a website that can be a forefront of your business online while<\/span><span id=\"E368\"> still setting up an eye-catching billboard and impactful radio or podcast ad to generate easy recall.\u00a0<\/span><\/p>\n<p id=\"E370\"><span id=\"E371\">Whatever your preferred method, always keep in the mind that your ultimate goal is to promote your brand, deliver your message and convert as many sales as possible<\/span><span id=\"E372\">.\u00a0<\/span><\/p>\n<p id=\"E379\"><em><span id=\"E380\">John Ocampos is an Opera Singer by profession and a member of the <a href=\"https:\/\/www.facebook.com\/ThePhilTenors\/\">Philippine Tenors<\/a><\/span><span id=\"E384\">. Digital Marketing has also always been his forte. He is the Founder of <a href=\"https:\/\/seoguru.com.sg\/\">SEO Guru<\/a><\/span><span id=\"E388\">, and the Managing Director of <\/span><span id=\"E392\"><a href=\"https:\/\/www.tech-hacker.com\/\">Tech-Hacker.com<\/a>. John is also the Strategic SEO and Influencer Marketing Manager of <\/span><a href=\"http:\/\/www.softvire.com.au\"><span id=\"E394\">Softvire<\/span><\/a><span id=\"E396\"> Australia &#8211; the <\/span><span id=\"E400\">leading software <\/span><span id=\"E402\">eCommerce<\/span><span id=\"E404\"> company in and <\/span><span id=\"E408\"><a href=\"http:\/\/www.softvire.co.nz\">Softvire New Zealand<\/a>.<\/span><\/em><\/p>\n<\/div>\n<p class=\"p1\" style=\"text-align: center;\"><b><i>This article does not constitute legal advice.<\/i><\/b><\/p>\n<p class=\"p2\" style=\"text-align: center;\"><i>The opinions expressed in the column above represent the author\u2019s own.<\/i><\/p>\n<p class=\"p3\" style=\"text-align: center;\"><span class=\"s1\"><a href=\"https:\/\/register.zegal.com\/\"><b>Start managing your legal needs with Zegal today<\/b><\/a><\/span><\/p>\n<p><a href=\"https:\/\/zegal.com\/blog\/post\/data-privacy-for-beginners\/\">READ MORE: Data Privacy For Beginners<\/a><\/p>\n<p><a href=\"https:\/\/zegal.com\/blog\/post\/5-branding-lessons-for-those-who-know-nothing-about-branding\/\">FURTHER READING: 5 Branding Lessons For Those Who Know Nothing About Branding<\/a><\/p>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The advertising industry has never seen an influx of advertising channels more than today. Marketers and business owners have a lot of options now where to place a brand\u2019s promotional activities. Whether it be the latest trends in digital marketing or the most utilised tools in traditional marketing, deciding which is right for your business [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":34221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[49,133],"tags":[9648,10796,9923,8724,10617],"usecases":[13713],"businesstypes":[13696],"country":[],"class_list":["post-34031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-startup","tag-blogging","tag-digital-marketing","tag-marketing","tag-seo","tag-social-media","usecases-sell-services","businesstypes-saas-zone"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Marketing Vs. Traditional Marketing | Zegal Hong Kong<\/title>\n<meta name=\"description\" content=\"When honing your marketing strategy, should you pour everything into a digital approach or does traditional marketing still have a place in modern business?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zegal.com\/en-hk\/wp-json\/wp\/v2\/posts\/34031\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Vs. 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