{"id":39950,"date":"2020-12-09T09:24:30","date_gmt":"2020-12-09T01:24:30","guid":{"rendered":"https:\/\/zegal.com\/?p=39950"},"modified":"2023-03-20T16:14:06","modified_gmt":"2023-03-20T08:14:06","slug":"digital-marketing-strategy-2021","status":"publish","type":"post","link":"https:\/\/zegal.com\/en-hk\/blog\/post\/digital-marketing-strategy-2021\/","title":{"rendered":"How to Write a Winning Digital Marketing Strategy for 2021"},"content":{"rendered":"
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Photo by Campaign Creators on Unsplash<\/figcaption><\/figure>\n

Whether you operate as a small business, a newly-founded startup, or a solo entrepreneur, digital marketing is essential for success in 2020. With the rising popularity of social media channels, <\/span>influencer marketing<\/span><\/a>, and multimedia content, now\u2019s the time to reexamine what digital marketing really means. <\/span><\/p>\n

According to <\/span>Smart Insights<\/span><\/a>, 76% of marketers use organic traffic as a measure of digital marketing success in 2020, while 84% outsource their content creation. Based on <\/span>Impact BND<\/span><\/a>, only 41% of marketers have a planned digital marketing strategy, with 56% using data to gain insight into their target audience. <\/span><\/p>\n

Modern customers lean toward personalized content and brands with elevated UX design. This begs the question \u2013 what\u2019s changed in 2020? How can we write a winning strategy for digital marketing and benefit from it going forward?<\/span><\/p>\n

The Value of Writing a Winning Digital Marketing Strategy<\/span><\/h4>\n

Let\u2019s discuss the topic of value behind writing a digital strategy for content marketing before we delve into practicalities. According to <\/span>Small Biz Genius<\/span><\/a>, more than 90% of brands use digital content to approach customers, with 72% who report that it improved their engagement. <\/span><\/p>\n

In 2020-2021, digital marketing has effectively become a part of corporate <\/span>business intelligence<\/span><\/a>, prompting companies to pay close attention to how they approach potential customers. Whether through social media, email, blog posts, or online seminars, companies such as yours can take advantage of digital channels to generate interest <\/span>and revenue.<\/span><\/p>\n<\/div>\n<\/div>\n

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The best reason to invest in a digital marketing strategy in 2020? It’s to stay ahead of the competition in your industry. No matter how niche or popular your brand may be, rest assured that competitive businesses are working on their <\/span>content marketing strategy<\/span><\/a> as we speak. Start developing and publishing digital content for the purposes of marketing your brand. Then you will gain important advantages over your competition, including:<\/span><\/p>\n