{"id":4419,"date":"2016-12-19T07:50:11","date_gmt":"2016-12-18T23:50:11","guid":{"rendered":"https:\/\/zegal.com\/?p=4419"},"modified":"2024-12-27T17:56:09","modified_gmt":"2024-12-27T09:56:09","slug":"5-tips-making-facebook-marketing-part-social-media-strategy","status":"publish","type":"post","link":"https:\/\/zegal.com\/en-nz\/blog\/post\/5-tips-making-facebook-marketing-part-social-media-strategy\/","title":{"rendered":"5 Tips for Making Facebook Marketing Part of Your Social Media Strategy"},"content":{"rendered":"

As your prospective customers spend more time online,<\/strong> it is crucial that you have in place an\u00a0<\/span>online marketing strategy<\/span><\/a><\/span> to capture the attention of new audiences. But do you know where to begin?<\/span><\/p>\n

With limited time and resources, you’d want to be spending time on the one channel that yields\u00a0maximum results with minimum investment.<\/strong><\/span><\/p>\n

\"Facebook\"<\/p>\n

Facebook is the most popular social network around and an essential platform for online marketing\u00a0with over 1.71 billion monthly active users<\/a><\/span>. \u00a0\u00a0\"Share<\/a>\u00a0Tweet this<\/a><\/span><\/strong><\/span><\/p>\n

Customers <\/span>trust third party endorsements and family and friends more than they trust brand marketing<\/span><\/a><\/span>.<\/span>\u00a0Presence of customer\u00a0reviews on your Facebook Page\u00a0help to build your credibility. Small businesses shouldn\u2019t miss out on this opportunity to build a\u00a0trustworthy online brand and reach and convert\u00a0more\u00a0prospects.\u00a0<\/span><\/p>\n

\"Zegal<\/a><\/p>\n

Here\u00a0are 5 top tips for making the most of your Facebook marketing strategy:<\/strong><\/p>\n

<\/span>1) Create a professional and compelling Facebook page <\/b><\/span><\/h3>\n

Before you can start\u00a0building your company brand on Facebook, you must first have a solid Facebook business page. This is a key touch point\u00a0between you and your customers and will help you make the most out of your Facebook marketing activity.<\/span><\/p>\n

Here are some quick tips for creating a solid Facebook page: <\/span><\/p>\n\n\n\n
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  1. Claim your Page\u2019s vanity URL<\/b>.<\/strong> Instead of using a randomly assigned number and URL, <\/span>use a recognisable vanity URL<\/span><\/a><\/span> to make your Page more shareable and searchable. <\/span><\/li>\n
  2. Add a great cover phot<\/b>o<\/strong>.<\/strong> Make sure that your cover photo is optimised \u2013 828 pixels by 315 pixels on desktop, and 640 pixels by 36 pixels on mobile. Check out more tips on what makes a good cover photo <\/span>here<\/span><\/a><\/span>.<\/span><\/li>\n
  3. Add a recognisable profile picture<\/b>.<\/strong> This should be something that is easy for visitors to recognise, such as your company logoor a professional headshot<\/a>. Again, keep in mind the\u00a0ideal\u00a0dimension of 180 pixels by 180 pixels. <\/span><\/li>\n
  4. Optimise your \u201cAbout\u201d section<\/b>\u00a0<\/strong>\u2013<\/strong> especially the preview. This is what appears on the left side of the page as a short blurb. Make sure that this section is brief yet descriptive to give visitors a sense of what your business is about before they decide to ‘Like’ you. <\/span><\/li>\n
  5. Earn the \u201cVery responsive to messages\u201d badge. <\/b>Having a response rate of 90% and a response time of 15 minutes over the last 7 days will earn you a <\/span>\u201cVery responsive to messages\u201d badge<\/span><\/a><\/span>. This assures customers of great service and your attentiveness to their needs.<\/span><\/li>\n
  6. Add milestones.<\/b> This allows you to highlight your business\u2019 biggest accomplishments (e.g. awards, product releases, accolades).<\/span><\/li>\n
  7. Choose a call-to-action button<\/b>. <\/span>Choose\u00a0from seven pre-made button options (“Sign Up,” “Shop Now,” “Contact Us,” “Book Now,” “Use App,” Watch Video,” and “Play Game”) and link it\u00a0to any website that aligns with your business’ goals. This can be your homepage, a landing page, a contact sheet or a video.<\/span><\/li>\n
  8. Create custom page tabs<\/b>. Apart from the default tabs such as Timeline, About, Photos and Likes, create custom tabs to give visitors a specific path for what you want them to do for your Page.<\/span><\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Source: HubSpot<\/a><\/span><\/em><\/p>\n

    <\/span>2) Share\u00a0content that is visually-attractive, relevant, adds value, and includes clear call-to-action <\/b><\/span><\/h3>\n

    Every time you Like a Facebook post, there are <\/span>4,166,666 people doing the same<\/span><\/a><\/span>. In short, there is an <\/span>insane<\/span><\/i> amount of content generated on Facebook every single day. For you to stand out in\u00a0this sea of content, abide by these 4 principles:\"4 <\/span><\/p>\n\n\n\n
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    1. Visual<\/b>.<\/strong> Given that 90% of information transmitted to the brain is visual, make sure that any content you create includes an image that is visually appealing and attention grabbing. <\/span><\/li>\n
    2. Relevant<\/b>.<\/strong> There is a feature with<\/span>in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. The more relevant your ad image, copy, and destination page are\u00a0to your audience, the higher you score \u2013\u00a0and the more favourably Facebook will treat your ads.<\/span><\/li>\n
    3. Enticing value proposition. <\/b>This tells someone more about your business\u00a0and why they should care.<\/span> Adding social proof \u2013 for instance, by offering useful content such as an eBook \u2013 helps. <\/span><\/li>\n
    4. Clear call-to-actions. <\/b>Add a CTA like \u201cBuy now and save X%,\u201d or \u201cOffer ends soon\u201d to add a sense of urgency and encourage people to click on your ad or post now.<\/span><\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      Adapted from HubSpot<\/a><\/span><\/em><\/p>\n

      These 4 principles apply regardless of the type of content you create \u2013 whether a post, regular ad, video ad, or event page. Here are some examples\u00a0<\/a><\/span><\/span>of Facebook ads that successfully abide by these 4 principles<\/span>. <\/span><\/p>\n

      <\/span>3) It’s not just about your product; there’s so much more<\/b><\/span><\/h3>\n

      If your business has had an online presence on Facebook for a while, chances are that you would have spent some marketing dollars on Facebook Ads. Marketers like Facebook ads because they can be tailored for\u00a0your target segment(s), letting you reach even more people based on location, age, gender, interests and more. What businesses sometimes forget is that they can do so much more with Facebook ads, beyond advertising your\u00a0product. <\/span><\/p>\n

      Here are some suggestions for how you can harness Facebook to draw attention to your business and generate more clicks:<\/span><\/p>\n\n\n\n
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