{"id":63648,"date":"2021-08-17T17:23:40","date_gmt":"2021-08-17T09:23:40","guid":{"rendered":"https:\/\/zegal.com\/?p=63648"},"modified":"2023-03-16T14:21:02","modified_gmt":"2023-03-16T06:21:02","slug":"tips-for-keeping-track-of-the-latest-business-trends","status":"publish","type":"post","link":"https:\/\/zegal.com\/en-nz\/blog\/post\/tips-for-keeping-track-of-the-latest-business-trends\/","title":{"rendered":"Tips for Keeping Track of the Latest Business Trends"},"content":{"rendered":"<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-63788\" src=\"https:\/\/zegal.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-17-at-9.30.11-AM.png\" alt=\"business trends\" width=\"622\" height=\"497\" srcset=\"https:\/\/zegal.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-17-at-9.30.11-AM.png 622w, https:\/\/zegal.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-17-at-9.30.11-AM-320x256.png 320w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 622px\" \/><\/h1>\n<p><span style=\"font-weight: 400;\">Staying relevant and successful in business calls for having that unquenchable thirst for knowledge and tracking trends. An idea that might have been fresh a decade ago has now been replaced with ten of its more advanced variations, or it alone has evolved beyond recognition. Learning, as it turns out, is one of the most effective ways to <\/span><a href=\"https:\/\/zegal.com\/blog\/post\/6-tips-to-improve-the-quality-of-your-business-life\/\"><span style=\"font-weight: 400;\">improve your business life<\/span><\/a><span style=\"font-weight: 400;\"> and grow your professional presence.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re an entrepreneur, a business leader with multiple ventures under your belt, or a freelancer, knowledge is, and always will be, power. Even if you wish to become a trendsetter of sorts, a trailblazer, you first need to understand the trends that are currently shaping your market. This kind of open-mindedness will someday help you push past existing market currents and create your own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To stay in the loop, and preferably ahead of the curve, you can develop a few habits for keeping track of <\/span><a href=\"https:\/\/zegal.com\/blog\/post\/4-trends-shaping-online-businesses\/\"><span style=\"font-weight: 400;\">the latest business trends<\/span><\/a><span style=\"font-weight: 400;\">. From your social media feed, all the way to dedicated news apps and digital magazines, there are various effortless ways to stay informed and advance in your industry. Here are a few to keep in mind:<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Subscribe_to_industry_journals\"><\/span><span style=\"font-weight: 400;\">Subscribe to industry journals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No matter which industry you\u2019re working in, there are many location-specific and industry-specific regulations you need to keep in mind. From various <\/span><a href=\"https:\/\/zegal.com\/blog\/post\/5-tips-for-achieving-gdpr-compliance-in-hr-payroll\/\"><span style=\"font-weight: 400;\">forms of legal compliance<\/span><\/a><span style=\"font-weight: 400;\"> to learning about different tax incentives in your sphere, industry journals can help you understand exactly what you need to do. The subscription to most of these journals will not cause a major dent in your budget, especially if you sign yourself up and perhaps a handful of your top-level executives, not your entire staff.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main perk of keeping track of journals is that they are most often the first to publish official research papers, the latest trends even before they have fully formed, as well as expert interviews and insights that you\u2019d never be able to read elsewhere.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Look into niche journals that will cover some of those narrow, specific topics you\u2019re interested in.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subscribe to a handful of major journals and resources <\/span><a href=\"https:\/\/www.themuse.com\/advice\/51-tech-and-business-resources-to-use-if-you-want-to-be-an-expert-in-your-field\"><span style=\"font-weight: 400;\">such as The Economist or MarketWatch<\/span><\/a><span style=\"font-weight: 400;\"> to stay in the know of the more general, but still vital market trends reshaping your business world.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check out what your competitors are sharing, quoting, or publishing in \u2013 their success can become part of your own, if you allow yourself to learn from them, too.&nbsp;<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Social_media_feeds_groups_and_pages\"><\/span><span style=\"font-weight: 400;\">Social media feeds, groups, and pages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chances are that you\u2019re already doing your best to put social networks to great use when it comes to collecting data and understanding your audience. At the same time, these same channels can become your lifesavers in terms of learning about your industry. <\/span><a href=\"https:\/\/zegal.com\/blog\/post\/get-more-social-media-engagement-from-great-content\/\"><span style=\"font-weight: 400;\">Social media engagement<\/span><\/a><span style=\"font-weight: 400;\"> isn\u2019t limited to customer-centric content, on the contrary, you can join a range of professional groups and discussion rooms meant for experts such as yourself.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow influential and relevant experts in your field of work. Over time, you can become an authority yourself, if you have enough wisdom and industry knowledge to share.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Join discussions in comment sections of intriguing posts that indicate a shift in your industry, you\u2019ll find that some professionals will provide insightful answers in the comments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find informative pages dedicated to your industry and profession. This is where many of your competitors are getting their information, too.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use your browser to set aside trends and topics that seem particularly relevant to you, so that you can research them further at a later date.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow your competitors on social media, they are bound to share statistics, insights, and views that can help you progress, too.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sometimes, <\/span><a href=\"https:\/\/www.business.com\/articles\/10-ways-to-track-trends-on-social-media\/\"><span style=\"font-weight: 400;\">your very own social media pages<\/span><\/a><span style=\"font-weight: 400;\"> can become sources of information that you\u2019d otherwise miss. For example, the built-in analytics tools will show you what\u2019s trending on social media, while keeping track of certain hashtags lets you know what people care about.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that your followers\u2019 behaviour patterns also serve as pointers as to what they find relevant and what\u2019s trendy from their perspective, allowing you to adapt your strategy.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t shy away from kick-starting conversations and discussions yourself, too. Both in private and public groups and from your own profile, you can learn so much by asking important questions.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dedicated_news_apps\"><\/span><span style=\"font-weight: 400;\">Dedicated news apps<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nowadays, we have apps for everything under the sun \u2013 we\u2019ve started using them for everything from ordering food and clothes, to keeping up with our meditation practice. The practicality of apps is indisputable, so naturally, you should consider using one or two for keeping track of the latest business trends, too. When you start using a dedicated <\/span><a href=\"https:\/\/www.ausbiz.com.au\/\"><span style=\"font-weight: 400;\">business news app<\/span><\/a><span style=\"font-weight: 400;\">, you get immediate access to the most vital information reshaping your industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can set up alerts and notifications when something worthy pops up, you can enjoy the seamless experience on your phone that minimizes your browsing time, and you get a user-friendly interface that helps you make sense of specific news categories.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apps are easy to navigate, but you can also easily share the content you like by connecting directly with your social media account.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You have immediate access to content as soon as it\u2019s published, which means you\u2019re at the forefront of the industry, and not the sidelines.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apps often come with live streams, and you can enjoy a variety of content formats to keep track of recent trends, from interviews, podcasts, articles, all the way to statistics-rich infographics and videos.&nbsp;<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Worthy_industry_magazines\"><\/span><span style=\"font-weight: 400;\">Worthy industry magazines<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In addition to niche journals and research papers, somewhat lighter magazines are still packed with relevant insights you can use to advance your business. Both the opinion pieces, columns, and lengthy articles can be extremely helpful in grasping the impact certain trends are making in your field.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">General <\/span><a href=\"https:\/\/zegal.com\/blog\/post\/ecological-and-sustainable-trends-facing-business-in-2021\/\"><span style=\"font-weight: 400;\">topics such as sustainability trends<\/span><\/a><span style=\"font-weight: 400;\"> can be of relevance to your brand, as you can find new ways to reshape and communicate your values with your target demographic.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">News in the stock market might not be of interest to everyone in every single industry, but the latest changes in the world of banking might be. It\u2019s important to know where the world is headed from that economic perspective to know what to do about your own business\u2019s finances.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/zegal.com\/blog\/post\/top-digital-marketing-trends-of-2021\/\"><span style=\"font-weight: 400;\">Digital marketing trends<\/span><\/a><span style=\"font-weight: 400;\"> remain relevant no matter your niche, so certain publications can help you refine your strategy and boost your brand presence.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition to visiting the websites of different magazines, you can also follow them on social media, download their news apps, or set up alerts. Reputable <\/span><a href=\"https:\/\/www.allyoucanread.com\/top-10-business-magazines\/\"><span style=\"font-weight: 400;\">publications like Forbes or Bloomberg Businessweek<\/span><\/a><span style=\"font-weight: 400;\"> are staples in the category, but you can expand your search based on your interests.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Networking_events_online_and_offline\"><\/span><span style=\"font-weight: 400;\">Networking events (online and offline)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The pandemic has pushed almost all professionals to change their routines. No more conferences with hundreds of people to mingle with, let alone presentations with impressive keynote speakers you can chat up after the event. <\/span><a href=\"https:\/\/zegal.com\/blog\/post\/technology-covid-19\/\"><span style=\"font-weight: 400;\">Thanks to technology<\/span><\/a><span style=\"font-weight: 400;\">, the internet has become the place where business leaders get together, learn, and advance. As the pandemic slowly dwindles, you can expect in-person get-togethers to start once again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In both scenarios, networking is one of the most effective ways to stay in the loop and get in touch with leading figures in your industry. Consider attending workshops, following podcasts, online events in any format, and do your best to contribute. The more you participate, the more people will be happy to share their ideas and views.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media live streams are often a great source of news and trends discussed among experts. If some offer a live chat feature, you can ask your own questions and share your position in the comments.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Magazines and other news outlets will likely promote upcoming events, so you can sign up and stay on course.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seminars and workshops are a wonderful opportunity to have the latest studies presented to you in a digestible, interactive way. Not to mention that networking helps you <\/span><a href=\"https:\/\/zegal.com\/blog\/post\/art-of-business-relationships\/\"><span style=\"font-weight: 400;\">make connections and build relationships<\/span><\/a><span style=\"font-weight: 400;\"> for the long haul, turning them into valuable knowledge resources for the future.&nbsp;<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Employees_can_come_to_your_aid\"><\/span><span style=\"font-weight: 400;\">Employees can come to your aid<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Unless you\u2019re a solopreneur, there\u2019s no reason to fly solo as you expand your knowledge. Working alongside your employees means allowing them to share worthwhile news pieces, articles, and posts with you. Among many ways to <\/span><a href=\"https:\/\/snacknation.com\/blog\/employee-engagement-ideas\/\"><span style=\"font-weight: 400;\">elevate employee engagement<\/span><\/a><span style=\"font-weight: 400;\">, inviting them to actively learn about the industry and keep their eyes peeled for relevant trends can be extremely helpful for your collective spirit and growth.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage teams to share their opinions and the news they\u2019ve come across in meetings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up dedicated groups in your project management and business chat tools for sharing relevant articles and discussing emerging trends.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entice employees to provide suggestions on how these trends can affect your business in particular \u2013 active participation is always better than mere news sharing.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">More often than not, your teams will be much more likely to come across an article or research study that you\u2019ve missed since you cannot possibly spend all of your time online, reading. The goal is to divide and conquer and to encourage knowledge exchanges in your organization.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re probably already relying on some of the listed ideas, but the more you mix and match, the easier it will be for you to stay on top of all relevant, latest trends in your field of work. Taking a strategic approach to staying informed will ultimately allow you to position yourself as a relevant authority in your profession, but also elevate your brand\u2019s reputation over time.&nbsp;<\/span><\/p>\n<p style=\"text-align: center;\"><b><i>This article does not constitute legal advice.<\/i><\/b><\/p>\n<p style=\"text-align: center;\"><i>The opinions expressed in the column above represent the author\u2019s own.<\/i><\/p>\n<p style=\"text-align: center;\"><a tabindex=\"0\" target=\"\" rel=\"noopener\" data-open=\"register\" aria-controls=\"register\" aria-haspopup=\"true\"><b>Start managing your legal needs with Zegal today<\/b><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/zegal.com\/partners\/\">BECOME A ZEGAL REFERRAL PARTNER<\/a><\/p>\n<h4><b>ABOUT&nbsp;<\/b><a href=\"https:\/\/zegal.com\/\"><b>ZEGAL<\/b><\/a><\/h4>\n<p>Zegal is the end-to-end platform for the legals smaller companies need.<\/p>\n<h4><b>Our story<\/b><\/h4>\n<p>Zegal was founded in 2014 by lawyer friends Daniel Walker and Jake Fisch. Having been a part of the system that preserves quality legal advice only for those that can afford it, the two were determined to build a model that delivers the \u2018corporate law firm\u2019 experience to small business.<\/p>\n<p>Today Zegal is the world\u2019s only end-to-end platform for smaller companies to create, negotiate, and sign both the simple, and complex contracts they need to run their business, with expert legal advice, 100% online every step of the way. Since our launch, we have helped more than 20,000 companies close commercial contracts, run leaner HR teams, and enter new markets. You can use Zegal for your company in the UK, Australia and across Asia. Make your legals simple.<\/p>\n<p><a href=\"https:\/\/zegal.com\/blog\/post\/uk-start-up-legal-starter-pack-all-the-docs-your-new-business-needs-to-grow\/\">READ MORE: UK Startups: Essential Legal Documents<\/a><\/p>\n<p><a href=\"https:\/\/zegal.com\/blog\/post\/angel-investors-vs-vcs-pros-cons\/\">FURTHER READING: Angel Investors Vs VCs: Pros and Cons<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Staying relevant and successful in business calls for having that unquenchable thirst for knowledge and tracking trends. An idea that might have been fresh a decade ago has now been replaced with ten of its more advanced variations, or it alone has evolved beyond recognition. Learning, as it turns out, is one of the most [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":63788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":6,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[55,14278],"tags":[6508,13398],"usecases":[13747],"businesstypes":[13696],"country":[13734],"class_list":["post-63648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-productivity","category-business-management","tag-business","tag-trends","usecases-general-business","businesstypes-saas-zone","country-generic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tips for Keeping Track of the Latest Business Trends | Zegal New Zealand<\/title>\n<meta name=\"description\" content=\"Staying relevant and successful in business calls for having that unquenchable thirst for knowledge and tracking trends. 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