{"id":9695,"date":"2018-01-23T08:58:52","date_gmt":"2018-01-23T00:58:52","guid":{"rendered":"https:\/\/zegal.com\/own-your-trade-mark\/"},"modified":"2022-12-20T18:00:34","modified_gmt":"2022-12-20T10:00:34","slug":"own-your-trade-mark","status":"publish","type":"page","link":"https:\/\/zegal.com\/en-sg\/ebooks\/own-your-trade-mark\/","title":{"rendered":"Own Your Trade Mark"},"content":{"rendered":"<div class=\"content\">\n<h5 id=\"head-desc\" class=\"bold\">Part IV in the &#8216;Does the Law Matter&#8217; eBook series of legal tips<\/h5>\n<div class=\"ebook-objectives\">\n<p><span style=\"color: #333333;\">When managed properly, a trade mark has the potential to become one of the most valuable commercial assets of your business.This introductory guide is intended to provide a practical understanding of key issues involved in establishing, registering, and maintaining your trade mark rights so that the value to your business is maximised.<\/span><\/p>\n<p><span style=\"color: #333333;\">Not sure where to start? Read about the fundamental legal issues every startup or small business should consider. Understand why the law matters.<\/span>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Part IV in the &#8216;Does the Law Matter&#8217; eBook series of legal tips When managed properly, a trade mark has the potential to become one of the most valuable commercial assets of your business.This introductory guide is intended to provide a practical understanding of key issues involved in establishing, registering, and maintaining your trade mark [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":47387,"parent":9910,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":[],"meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":1,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"usecases":[],"class_list":["post-9695","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Own Your Trade Mark | Zegal Singapore<\/title>\n<meta name=\"description\" content=\"Part IV in the &#039;Does the Law Matter&#039; 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