{"id":24293,"date":"2019-04-26T10:10:33","date_gmt":"2019-04-26T02:10:33","guid":{"rendered":"https:\/\/zegal.com\/?p=24293"},"modified":"2022-10-04T12:32:38","modified_gmt":"2022-10-04T04:32:38","slug":"good-business-idea-how-to-protect-it-through-intellectual-property-rights","status":"publish","type":"post","link":"https:\/\/zegal.com\/en-sg\/blog\/post\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\/","title":{"rendered":"Good Business Idea? How To Protect It Through Intellectual Property Rights"},"content":{"rendered":"<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-25375\" src=\"https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/thought-catalog-609285-unsplash-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/thought-catalog-609285-unsplash-1024x683.jpg 1024w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/thought-catalog-609285-unsplash-300x200.jpg 300w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/thought-catalog-609285-unsplash-768x512.jpg 768w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/thought-catalog-609285-unsplash-640x427.jpg 640w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/thought-catalog-609285-unsplash-1200x800.jpg 1200w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/thought-catalog-609285-unsplash-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/h1>\n<p>The <a href=\"https:\/\/www.wipo.int\/ipstats\/en\/\">World Intellectual Property Organization (WIPO)<\/a>&#8216;s statistics show that trademark and patent filing activities have been rapidly growing in number on a global scale. Asia, in particular, recorded an increase in the number of applications filed for patents, utility models, trademarks, and industrial design in the last decade.<\/p>\n<p>And the reason behind this growing trend? <strong>The continual development of digital technologies<\/strong>.<\/p>\n<p>It is highly recommended for a company or an individual creator to protect their intellectual property to maximise revenue and prevent any commercial exploitation by a third party. Additionally, as a measure of prevention, you are advised to keep all records and documentation that clearly indicates when, where, and how the creation was developed. Only then will you be able to demonstrate that the idea was initially yours, thus gaining a competitive advantage in case you get accused or accuse someone of infringement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_intellectual_property_IP\"><\/span>What is intellectual property (IP)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Intellectual property is defined as any creation of the mind, including artistic works, images, illustrations, design, signs, and names used for commercial purposes. It can be further sub-categorised into:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Copyright, <\/strong>which covers artistic and literary works, films, music, and architectural design.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong><strong>Industrial property<\/strong><span style=\"font-weight: 400;\">, which includes patents for trademarks, industrial designs, geographical indications, and inventions<\/span><\/strong>. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If a person holds the right to the intellectual property, it means they are allowed to use it for their personal or commercial benefit.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-24298\" src=\"https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/idea-3908619_1920-copy-1024x976.jpg\" alt=\"\" width=\"1024\" height=\"976\" srcset=\"https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/idea-3908619_1920-copy-1024x976.jpg 1024w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/idea-3908619_1920-copy-300x286.jpg 300w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/idea-3908619_1920-copy-768x732.jpg 768w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/idea-3908619_1920-copy-640x610.jpg 640w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/idea-3908619_1920-copy-1200x1144.jpg 1200w, https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/idea-3908619_1920-copy.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Copyright\"><\/span>Copyright<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In most countries, a copyrighted work is protected for the duration of an author\u2019s life and 70 years upon their death. The copyright holders have the power to prohibit or authorise the reproduction of the work, its distribution (broadcasting, public performance), translation of the work into different languages, and its adaptation. A formal agreement between the creators of the work (or their representatives) will define the scope of use of the copyrighted material.&nbsp;<\/p>\n<p>Nevertheless, a limited amount of copyrighted material can be quoted without consent for research, news reporting, criticism and commentary.&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Types_of_Industrial_Property\"><\/span>Types of Industrial Property<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4>Patent<\/h4>\n<p>A patent is an exclusive right granted for an invention \u2013a product or process that provides a new solution to a problem. Once granted, a patent provides patent owners with protection for their inventions for a limited period of time, usually 20 years.<\/p>\n<p>An invention which is protected by a patent cannot be commercially made, used, distributed, or sold without the patent owner\u2019s consent.<\/p>\n<h4>Trademark<\/h4>\n<p>A trademark is a distinctive sign, which helps identifying certain goods or services provided by a company or an individual. The sign can be composed of a word or a combination of words and numerals, as well as illustrated symbols, or three-dimensional shapes (eg. specific product package). Since trademarks are associated with a specific company, they can also be seen as an indication of&nbsp; quality for the offered goods or services.<\/p>\n<p>The owner of a trademark has exclusive rights to use the distinctive sign in connection with the products and services offered. Competitors are prevented from using a similar sign for their purposes. Furthermore, trademark rights can be (indefinitely) extended for a fee. However, it is important to keep using the trademark in trade to avoid cancellation actions for non-use from third parties.<\/p>\n<h4>Industrial Design<\/h4>\n<p>An industrial design refers to the aesthetic or ornamental aspect of an object. An industrial design may consist of three-dimensional or two-dimensional features and can be applied to a variety of industrial products, including technical and medical instruments, to luxury items (e.g. design for a watch or a computer mouse). For an owner to be granted the right to the industrial design, it must be original, as well as non-functional. The available protection depends on the particular national law, which can vary greatly from one country to another. Usually, it will grant the owner of the industrial design the exclusive right to use such design for its products.&nbsp;<\/p>\n<h4>Geographical Indications<\/h4>\n<p>A geographical indication is a sign included on products that originate from a specific geographical region or possess certain qualities characteristic of a certain region. While geographical indications are most commonly associated with agricultural products, they can also be found on labels of products created as a result of a specific set of manufacturing skills and traditions of a particular country or a region. Geographical indications can only be used on goods that originate from a geographical region or are produced following a certain process and possessing certain qualities characteristic of a certain region. This helps preventing misinterpretation or the intentional misleading of consumers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trade_Secrets\"><\/span>Trade Secrets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Intellectual property can also be protected through trade secrets. A trade secret is a formula, practice, process, design, instrument, device, commercial method, or compilation of information not generally known and used by a business to manufacture their goods and provide their services.&nbsp;Since trade secrets provide&nbsp;an economic advantage over competitors or customers they need to be protected. This can be done in various ways, such as by restricting employee access to confidential information or asking prospective business partners to sign an&nbsp;<a href=\"https:\/\/zegal.com\/non-disclosure-agreement\/\">NDA agreement<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_To_Protect_Your_Intellectual_Property\"><\/span>How To Protect Your Intellectual Property<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/ts5mapnq9e48izo12znjei1n-wpengine.netdna-ssl.com\/wp-content\/uploads\/2016\/07\/types-of-ip-venn.jpg\" alt=\"Types of IP venn\" width=\"225\" height=\"173\"><\/p>\n<p>An important initial step is to <strong>verify if prior similar rights exist<\/strong> and may have even be registered by prior owners. Most national IP offices offer search engines on their websites (e.g.&nbsp; <a href=\"https:\/\/search.ipaustralia.gov.au\/trademarks\/search\/quick\">ATMOSS<\/a> for trademarks in Australia). In addition, WIPO also offers searches for international registrations for patents, trademarks or designs.&nbsp;<\/p>\n<p>Depending on the type of business idea or invention, you&#8217;ll need to identify what to register and where, and what is better kept under wraps. In most cases, it is advisable to keep any new business idea or invention secret before an IP strategy is defined and implemented and the necessary IP rights registered. Remember: for certain rights such as patents and designs, novelty is required. Furthermore, you would only be able to take actions against a competitor copying your ideas if your rights are correctly protected.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Monetising_Your_Intellectual_Property\"><\/span>Monetising Your Intellectual Property?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unlike tangible assets (i.e., car or building), intangible assets such as intellectual property do not lose value through use and can usually be used by multiple parties at the same time. Thus, while you use the IP for your business yourself , you could provide licenses to use your IP to other parties and charge a licensing fee. Through <strong>licensing<\/strong>, you allow a third party to use the IP in question but keep the ownership of the intellectual property. Licensing involves a long-term relationship between licensor (the owner) and licensee (the rightful user of IP), in which the licensee pays a lump sum or instalment payments to use the IP. For example, you could enter into a <a href=\"https:\/\/zegal.com\/trade-mark-licence-agreement\/\">trademark license agreement<\/a> with a designated manufacturer to allow him to use your trademark.&nbsp;<\/p>\n<p>Alternately, you can sell your IP and transfer complete ownership through an <strong>assignment<\/strong> of the IP. This is a one-time transaction, where the rights, title, and interest in the IP in question is transferred against a lump sum and does create a long-term relationship with other party . In case you don&#8217;t use and need your trademark, you could therefore decide to enter into a <a href=\"https:\/\/zegal.com\/trade-mark-assignment\/\">trademark assignment agreement<\/a>.&nbsp;<\/p>\n<p>In addition, intangible assets may be used to generate financing. Like any other forms of property, intellectual property assets may be <strong>used as collateral to raise capital<\/strong>. This means that lenders provide loans in exchange for holding intellectual property assets as collateral.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Protect_Your_IP\"><\/span>Why Protect Your IP?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">&nbsp;It may seem an additional cost that can be avoided, at least at early stages. But the benefits that come with it cannot be so easily disregarded. In fact, trademark registration or application for any other type of IP protection will help a business or individual:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establish an original good or service that the target consumers will remember for its uniqueness.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid confusion with another good or service provided by a competitor or a business from a different niche.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prevent any competitor who, on purpose or by accident, obtains information about your good or service from replicating your idea. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evade infringement use by a different company that has trademarked or patented their good or service and believes you are unlawfully using it for your purposes. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collect all the profit that comes as a result of creating, distributing, selling, or generally using the IP<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>This article does not constitute legal advice<\/em><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/register.zegal.com\/\">Start managing your legal needs with Zegal today<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/zegal.com\/blog\/post\/startup-6-easy-steps-dragon-law-for-startups\/\">READ MORE: Start up in 6 easy steps<\/a><\/p>\n<p><a href=\"https:\/\/zegal.com\/assignment-of-rights-in-software\/\">READ MORE: Assignment of Rights in Software<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The World Intellectual Property Organization (WIPO)&#8216;s statistics show that trademark and patent filing activities have been rapidly growing in number on a global scale. Asia, in particular, recorded an increase in the number of applications filed for patents, utility models, trademarks, and industrial design in the last decade. And the reason behind this growing trend? [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":25375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":5,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[46],"tags":[6508,68,6830,19,6831,10307],"usecases":[13689,13750],"businesstypes":[],"country":[],"class_list":["post-24293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ip","tag-business","tag-intellectual-property","tag-ip","tag-legal-document","tag-patent","tag-z-syndicate","usecases-appoint-an-advisor","usecases-protect-your-ip"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Protect It Through Intellectual Property Rights<\/title>\n<meta name=\"description\" content=\"If you&#039;ve got an original business idea, you&#039;ll need to protect your intellectual property rights or risk having the idea.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/posts\/24293\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good Business Idea? How To Protect It Through Intellectual Property Rights\" \/>\n<meta property=\"og:description\" content=\"If you&#039;ve got an original business idea, you&#039;ll need to protect your intellectual property rights or risk having the idea.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zegal.com\/en-sg\/blog\/post\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\/\" \/>\n<meta property=\"og:site_name\" content=\"Zegal Singapore\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getzegal\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-26T02:10:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-04T04:32:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/thought-catalog-609285-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5184\" \/>\n\t<meta property=\"og:image:height\" content=\"3456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Will Elton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getzegal\" \/>\n<meta name=\"twitter:site\" content=\"@getzegal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Will Elton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\\\/\"},\"author\":{\"name\":\"Will Elton\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#\\\/schema\\\/person\\\/35f6500efc50a6bfea56d0c481815347\"},\"headline\":\"Good Business Idea? How To Protect It Through Intellectual Property Rights\",\"datePublished\":\"2019-04-26T02:10:33+00:00\",\"dateModified\":\"2022-10-04T04:32:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\\\/\"},\"wordCount\":1419,\"publisher\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zegal.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/thought-catalog-609285-unsplash-scaled.jpg\",\"keywords\":[\"business\",\"Intellectual Property\",\"IP\",\"legal document\",\"Patent\",\"z-syndicate\"],\"articleSection\":[\"Intellectual Property\"],\"inLanguage\":\"en-SG\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\\\/\",\"url\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\\\/\",\"name\":\"How To Protect It Through Intellectual Property Rights\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zegal.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/thought-catalog-609285-unsplash-scaled.jpg\",\"datePublished\":\"2019-04-26T02:10:33+00:00\",\"dateModified\":\"2022-10-04T04:32:38+00:00\",\"description\":\"If you've got an original business idea, you'll need to protect your intellectual property rights or risk having the idea.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\\\/#breadcrumb\"},\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\\\/#primaryimage\",\"url\":\"https:\\\/\\\/zegal.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/thought-catalog-609285-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/zegal.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/thought-catalog-609285-unsplash-scaled.jpg\",\"width\":5184,\"height\":3456},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Legal Templates\",\"item\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/all-docs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Good Business Idea? How To Protect It Through Intellectual Property Rights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#website\",\"url\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/\",\"name\":\"Zegal Singapore\",\"description\":\"Need legal? Click Zegal.\",\"publisher\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-SG\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#organization\",\"name\":\"Zegal Singapore\",\"url\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/zegal.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/zegal-logo-white.png\",\"contentUrl\":\"https:\\\/\\\/zegal.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/zegal-logo-white.png\",\"width\":200,\"height\":69,\"caption\":\"Zegal Singapore\"},\"image\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/getzegal\\\/\",\"https:\\\/\\\/x.com\\\/getzegal\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/getzegal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@legalzegal\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#\\\/schema\\\/person\\\/35f6500efc50a6bfea56d0c481815347\",\"name\":\"Will Elton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92d6b87c77d5285ce48342d3b0f20279d317e3cc717c38f923f8864aa20254fb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92d6b87c77d5285ce48342d3b0f20279d317e3cc717c38f923f8864aa20254fb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92d6b87c77d5285ce48342d3b0f20279d317e3cc717c38f923f8864aa20254fb?s=96&d=mm&r=g\",\"caption\":\"Will Elton\"},\"sameAs\":[\"http:\\\/\\\/alicia.walker@zegal.com\"],\"url\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/author\\\/zegal-specialist\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How To Protect It Through Intellectual Property Rights","description":"If you've got an original business idea, you'll need to protect your intellectual property rights or risk having the idea.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/posts\/24293\/","og_locale":"en_US","og_type":"article","og_title":"Good Business Idea? How To Protect It Through Intellectual Property Rights","og_description":"If you've got an original business idea, you'll need to protect your intellectual property rights or risk having the idea.","og_url":"https:\/\/zegal.com\/en-sg\/blog\/post\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\/","og_site_name":"Zegal Singapore","article_publisher":"https:\/\/www.facebook.com\/getzegal\/","article_published_time":"2019-04-26T02:10:33+00:00","article_modified_time":"2022-10-04T04:32:38+00:00","og_image":[{"width":5184,"height":3456,"url":"https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/thought-catalog-609285-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Will Elton","twitter_card":"summary_large_image","twitter_creator":"@getzegal","twitter_site":"@getzegal","twitter_misc":{"Written by":"Will Elton","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\/#article","isPartOf":{"@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\/"},"author":{"name":"Will Elton","@id":"https:\/\/zegal.com\/en-sg\/#\/schema\/person\/35f6500efc50a6bfea56d0c481815347"},"headline":"Good Business Idea? How To Protect It Through Intellectual Property Rights","datePublished":"2019-04-26T02:10:33+00:00","dateModified":"2022-10-04T04:32:38+00:00","mainEntityOfPage":{"@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\/"},"wordCount":1419,"publisher":{"@id":"https:\/\/zegal.com\/en-sg\/#organization"},"image":{"@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\/#primaryimage"},"thumbnailUrl":"https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/thought-catalog-609285-unsplash-scaled.jpg","keywords":["business","Intellectual Property","IP","legal document","Patent","z-syndicate"],"articleSection":["Intellectual Property"],"inLanguage":"en-SG"},{"@type":"WebPage","@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\/","url":"https:\/\/zegal.com\/en-sg\/blog\/post\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\/","name":"How To Protect It Through Intellectual Property Rights","isPartOf":{"@id":"https:\/\/zegal.com\/en-sg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\/#primaryimage"},"image":{"@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\/#primaryimage"},"thumbnailUrl":"https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/thought-catalog-609285-unsplash-scaled.jpg","datePublished":"2019-04-26T02:10:33+00:00","dateModified":"2022-10-04T04:32:38+00:00","description":"If you've got an original business idea, you'll need to protect your intellectual property rights or risk having the idea.","breadcrumb":{"@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\/#breadcrumb"},"inLanguage":"en-SG","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zegal.com\/en-sg\/blog\/post\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\/"]}]},{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\/#primaryimage","url":"https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/thought-catalog-609285-unsplash-scaled.jpg","contentUrl":"https:\/\/zegal.com\/wp-content\/uploads\/2019\/02\/thought-catalog-609285-unsplash-scaled.jpg","width":5184,"height":3456},{"@type":"BreadcrumbList","@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/good-business-idea-how-to-protect-it-through-intellectual-property-rights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Legal Templates","item":"https:\/\/zegal.com\/en-sg\/all-docs\/"},{"@type":"ListItem","position":2,"name":"Good Business Idea? How To Protect It Through Intellectual Property Rights"}]},{"@type":"WebSite","@id":"https:\/\/zegal.com\/en-sg\/#website","url":"https:\/\/zegal.com\/en-sg\/","name":"Zegal Singapore","description":"Need legal? Click Zegal.","publisher":{"@id":"https:\/\/zegal.com\/en-sg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zegal.com\/en-sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-SG"},{"@type":"Organization","@id":"https:\/\/zegal.com\/en-sg\/#organization","name":"Zegal Singapore","url":"https:\/\/zegal.com\/en-sg\/","logo":{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/zegal.com\/en-sg\/#\/schema\/logo\/image\/","url":"https:\/\/zegal.com\/wp-content\/uploads\/2021\/11\/zegal-logo-white.png","contentUrl":"https:\/\/zegal.com\/wp-content\/uploads\/2021\/11\/zegal-logo-white.png","width":200,"height":69,"caption":"Zegal Singapore"},"image":{"@id":"https:\/\/zegal.com\/en-sg\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/getzegal\/","https:\/\/x.com\/getzegal","https:\/\/www.linkedin.com\/company\/getzegal\/","https:\/\/www.youtube.com\/@legalzegal"]},{"@type":"Person","@id":"https:\/\/zegal.com\/en-sg\/#\/schema\/person\/35f6500efc50a6bfea56d0c481815347","name":"Will Elton","image":{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/secure.gravatar.com\/avatar\/92d6b87c77d5285ce48342d3b0f20279d317e3cc717c38f923f8864aa20254fb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/92d6b87c77d5285ce48342d3b0f20279d317e3cc717c38f923f8864aa20254fb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92d6b87c77d5285ce48342d3b0f20279d317e3cc717c38f923f8864aa20254fb?s=96&d=mm&r=g","caption":"Will Elton"},"sameAs":["http:\/\/alicia.walker@zegal.com"],"url":"https:\/\/zegal.com\/en-sg\/blog\/post\/author\/zegal-specialist\/"}]}},"_links":{"self":[{"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/posts\/24293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/comments?post=24293"}],"version-history":[{"count":0,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/posts\/24293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/media\/25375"}],"wp:attachment":[{"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/media?parent=24293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/categories?post=24293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/tags?post=24293"},{"taxonomy":"usecases","embeddable":true,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/usecases?post=24293"},{"taxonomy":"businesstypes","embeddable":true,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/businesstypes?post=24293"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/country?post=24293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}