{"id":34547,"date":"2020-04-20T12:41:19","date_gmt":"2020-04-20T04:41:19","guid":{"rendered":"https:\/\/zegal.com\/?p=34547"},"modified":"2023-11-07T16:24:38","modified_gmt":"2023-11-07T08:24:38","slug":"brand-collaboration-legal-issues","status":"publish","type":"post","link":"https:\/\/zegal.com\/en-sg\/blog\/post\/brand-collaboration-legal-issues\/","title":{"rendered":"Collaborating with another brand? Put your legal points in place first"},"content":{"rendered":"
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Photo by Kristian Egelund on Unsplash<\/figcaption><\/figure>\n

A collaboration between brands can work wonders. It can increase your brand value and awareness and help you break into markets that may have previously been considered impossible. And as a result, your additional revenue streams can increase.<\/span><\/span><\/p>\n

Brand collaboration<\/h4>\n

Here’s a nifty example, ever got in a cab playing music you consider painful to the ear? Spotify did a collaboration with Uber<\/span><\/a> which allowed passengers to link their Spotify accounts with Uber. This meant that an arriving taxi could be playing your music as soon as you stepped into it. This is a story of a perfect synergy between two brands for a playful and successful collaboration. But, of course, there are others cases, they aren’t\u00a0 quite so successful.<\/span><\/p>\n

For the<\/span> purpose of your marketing strategy, you\u2019ll want to identify the reasons for the collaboration. You’ll also want to set out the benefits you will gain from it and whether it fits with your own brand’s values. Once you\u2019ve gone through the ideal potential collaborations, it\u2019s important that you consider the legal aspects of creating a partnership with another brand:<\/span><\/p>\n

How will your brand be represented throughout the partnership?<\/span><\/h4>\n

There are 3 categories to be aware of when going into a branding partnership. These are categories will define how your brand feature throughout the partnership:<\/span><\/p>\n