{"id":36185,"date":"2020-06-22T13:45:04","date_gmt":"2020-06-22T05:45:04","guid":{"rendered":"https:\/\/zegal.com\/?p=36185"},"modified":"2023-12-20T14:00:03","modified_gmt":"2023-12-20T06:00:03","slug":"b2b-marketing-online","status":"publish","type":"post","link":"https:\/\/zegal.com\/en-sg\/blog\/post\/b2b-marketing-online\/","title":{"rendered":"B2B Marketing: 5 Ways to Increase Your Online Presence"},"content":{"rendered":"<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-36186\" src=\"https:\/\/zegal.com\/wp-content\/uploads\/2020\/06\/working-macbook-computer-keyboard-34577-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/zegal.com\/wp-content\/uploads\/2020\/06\/working-macbook-computer-keyboard-34577-1024x683.jpg 1024w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/06\/working-macbook-computer-keyboard-34577-300x200.jpg 300w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/06\/working-macbook-computer-keyboard-34577-768x512.jpg 768w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/06\/working-macbook-computer-keyboard-34577-1536x1024.jpg 1536w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/06\/working-macbook-computer-keyboard-34577-2048x1365.jpg 2048w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/06\/working-macbook-computer-keyboard-34577-640x427.jpg 640w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/06\/working-macbook-computer-keyboard-34577-1200x800.jpg 1200w, https:\/\/zegal.com\/wp-content\/uploads\/2020\/06\/working-macbook-computer-keyboard-34577-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/h1>\n<p><span style=\"font-weight: 400;\">B2B companies are starting to understand the importance of <a href=\"https:\/\/customers.ai\/blog\/digital-marketing-funnel\">digital marketing<\/a> for their business growth. Research says that online marketing is <\/span><span style=\"font-weight: 400;\">the top area of marketing spending<\/span><span style=\"font-weight: 400;\"> for more than half of B2B marketers in 2020 and beyond. Therefore, if you do not build a solid B2B marketing strategy, you may start lagging behind your competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some essential tips on how to boost your online presence in the fierce digital marketing arena<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Build a Website that Stands Out<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Just because you have a website does not mean you will attract customers and inspire them to make purchases. Research says that <\/span><a href=\"https:\/\/www.bcg.com\/publications\/2017\/marketing-sales-how-digital-leaders-transforming-b2b.aspx\"><span style=\"font-weight: 400;\">half of all B2B customers<\/span><\/a><span style=\"font-weight: 400;\"> expect your website to be helpful. If it does not meet their expectations, most of your customers will return to Googling and never visit your site again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Precisely because of that, you should build an engaging, informative, and user-centric website. Make it:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fast: Improve your site\u2019s speed by compressing images, investing in a better <a href=\"https:\/\/www.hostpapa.com\/web-hosting-plan\/\">hosting plan<\/a>, or using a CDN.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t settle for an entry level package, but instead invest in an <\/span><a href=\"https:\/\/www.namehero.com\/enterprise-hosting\"><span style=\"font-weight: 400;\">enterprise hosting<\/span><\/a><span style=\"font-weight: 400;\"> solution that can accommodate the needs of your site today, and expand along with it as it grows.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Secure: With the rise of sophisticated cyberattacks, customers do not want to browse unsecured websites. To build trust with them, invest in an <a href=\"https:\/\/www.hostpapa.com\/blog\/security\/why-ssl-certificates-are-important-for-your-website\/\">SSL certificate<\/a>, and display security badges.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile-friendly: Mobile searches <\/span><a href=\"https:\/\/searchengineland.com\/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369\"><span style=\"font-weight: 400;\">have surpassed desktop ones<\/span><\/a><span style=\"font-weight: 400;\">. To appeal to your mobile buyers, you should keep your B2B site design responsive \u2013 provide exceptional and consistent browsing experiences across all devices your customers use.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Actionable: To point customers to the right pages and convert them, create unique and persuasive CTAs and optimise your contact and subscription forms.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Navigable: Complex navigation will only frustrate visitors and discourage them from purchasing from you. Keep your website menu bar navigable, provide a search box, and simplify your overall website\u2019s user experience and <a href=\"https:\/\/hygraph.com\/blog\/content-architecture\">content architecture<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On-brand \u2013 a website should reflect your brand personality and values. Before hiring a designer, <\/span><a href=\"https:\/\/99designs.com\/blog\/logo-branding\/how-to-create-a-brand-style-guide\/\"><span style=\"font-weight: 400;\">create a brand style guide<\/span><\/a><span style=\"font-weight: 400;\"> that will dictate the use of your brand assets across all digital channels.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Optimise for Search Engines<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Google says that <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/the-changing-face-b2b-marketing\/\"><span style=\"font-weight: 400;\">71% of B2B customers start their research with a Google search<\/span><\/a><span style=\"font-weight: 400;\">. Therefore, to improve your B2B website\u2019s visibility and get noticed by the right audiences, you need to invest in SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, <a href=\"https:\/\/pureseo.com\/nz\/seo\">SEO<\/a> is a complex field of digital marketing, consisting of a wide range of practices, from technical SEO and on-page SEO to keyword research, <a href=\"https:\/\/bulldogdigitalmedia.co.uk\/seo\/link-building\/\">off-page SEO<\/a>, and website analytics. When combined, these techniques will give your site authority and help you rank higher. As such, they need to be implemented strategically.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When hiring an SEO professional, always make sure they have already worked with the businesses in your niche and that they understand your specific goals. As <\/span><a href=\"https:\/\/www.sitecentre.com.au\/seo\/gold-coast\"><span style=\"font-weight: 400;\">the Only SEO Gold Coast agency<\/span><\/a><span style=\"font-weight: 400;\"> puts it, customising <a href=\"https:\/\/outreachmonks.com\/personal-injury-lawyer-seo\/\">SEO strategies<\/a> is critical. They ask each client numerous questions about their objectives and insist on continuous communication with them to create SEO campaigns that reflect clients\u2019 goals.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Create Killer Content<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Content marketing nurtures relationships with customers and builds trust with them, giving them a reason to come back to your website or sign up for your email newsletter list. <\/span><span style=\"font-weight: 400;\">Stats say<\/span><span style=\"font-weight: 400;\"> that 62% of B2B customers decided to purchase a product based on the digital content they consumed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, there are many content types that may work for your B2B customers, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">blog articles<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">infographics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">eBooks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">white papers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">case studies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">video marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">guides<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">webinars<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No matter what type of content you create, always keep your content valuable. It should users something new, engage them, and help them solve real-life problems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Helpful content, such as guides or eBooks, can also serve as <\/span><a href=\"https:\/\/www.searchenginejournal.com\/lead-magnet-examples\/265245\/\"><span style=\"font-weight: 400;\">a solid lead magnet<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 powerful content types your customers can get for free in exchange for their email addresses.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Automate Email Marketing\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Once you capture your customers\u2019 emails via your website, exclusive content, or search engines, it is time to start engaging them. <a href=\"https:\/\/daniliants.ventures\/articles\/email-marketing\/\">Email marketing<\/a> is still one of the most effective ways to deepen customer relationships and boost brand awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get the most out of your email marketing campaigns, write catchy subject lines, create high-quality and relevant content, and always use a single CTA that will inspire users to take action. Most importantly, keep your emails is highly relevant and personalised. Segment business customers by their locations, professions, industry, preferences, or previous purchases and <\/span><a href=\"https:\/\/www.the-next-tech.com\/business\/how-to-create-a-mailing-list-or-group-in-gmail-for-business-use\/\"><span style=\"font-weight: 400;\">create a mailing list<\/span><\/a><span style=\"font-weight: 400;\"> for each segment. Furthermore, perform <a href=\"https:\/\/clearout.io\/email-verifier\/\">email verification<\/a> to remove the invalid email addresses from the mailing list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those are just some of the numerous examples of mail marketing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">blog newsletters<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">monthly newsletters<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">notifications about new product offerings<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">welcome emails<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">thank you emails<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">content announcements<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">culture-building emails<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Humanize your Brand on Social Networks<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Given that <\/span><a href=\"https:\/\/www.marketingsherpa.com\/article\/the-length-b2b-sales-cycles\"><span style=\"font-weight: 400;\">the B2B sales cycles are usually lengthier<\/span><\/a><span style=\"font-weight: 400;\">, B2B companies find it difficult to connect with customers via social networks. While social media marketing will not help you generate loads of <a href=\"https:\/\/www.ampliz.com\/resources\/b2b-data-providers\/\">B2B leads<\/a>, it may help you boost brand awareness and build stronger customer relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MailChimp\u2019s Instagram account is an example of a perfectly-targeted B2B social media campaign. They use this channel to humanise their brand by featuring customer stories and creating gorgeous, on-brand animations.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B2B marketing is not all about boosting conversions. It should communicate your brand\u2019s values and build trust with business customers, emphasising how your brand can help them. Most importantly, you should keep user experiences relevant, consistent, and personalised.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-34502 size-full\" src=\"https:\/\/zegal.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-07-at-2.14.38-PM.png\" alt=\"b2b marketing\" width=\"100\" height=\"99\" \/>Jolene Rutherford is a marketing specialist &#8211; turned blogger. Interested in digital marketing and new technology trends. Love sharing content that can help and inform people.<\/span><\/em><\/p>\n<p style=\"text-align: center;\"><b><i>This article does not constitute legal advice.<\/i><\/b><\/p>\n<p style=\"text-align: center;\"><i>The opinions expressed in the column above represent the author\u2019s own.<\/i><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/register.zegal.com\/\"><b>Start managing your legal needs with Zegal today<\/b><\/a><\/p>\n<p><a href=\"https:\/\/zegal.com\/blog\/post\/data-science-as-a-bridge-between-business-and-technology\/\">READ MORE: Data Science as a Bridge Between Business and Technology<\/a><\/p>\n<p><a href=\"https:\/\/zegal.com\/blog\/post\/cloud-computing-for-business\/\">FURTHER READING: 5 Reasons Cloud Computing is Good for Business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B companies are starting to understand the importance of digital marketing for their business growth. Research says that online marketing is the top area of marketing spending for more than half of B2B marketers in 2020 and beyond. Therefore, if you do not build a solid B2B marketing strategy, you may start lagging behind your [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":36186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":3,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[50,49,133],"tags":[8724,10307],"usecases":[],"businesstypes":[],"country":[],"class_list":["post-36185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cash-flow","category-marketing","category-startup","tag-seo","tag-z-syndicate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B Marketing: 5 Ways to Increase Your Online Presence | Zegal Singapore<\/title>\n<meta name=\"description\" content=\"B2B companies are starting to understand the importance of digital marketing for their business growth. 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Here are the top 5 ways they follow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zegal.com\/en-sg\/blog\/post\/b2b-marketing-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Zegal Singapore\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getzegal\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-22T05:45:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-20T06:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zegal.com\/wp-content\/uploads\/2020\/06\/working-macbook-computer-keyboard-34577-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jolene Rutherford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getzegal\" \/>\n<meta name=\"twitter:site\" content=\"@getzegal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jolene Rutherford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/b2b-marketing-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/b2b-marketing-online\\\/\"},\"author\":{\"name\":\"Jolene Rutherford\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#\\\/schema\\\/person\\\/5fcc359a7de9ed7260cbb14384af92d2\"},\"headline\":\"B2B Marketing: 5 Ways to Increase Your Online Presence\",\"datePublished\":\"2020-06-22T05:45:04+00:00\",\"dateModified\":\"2023-12-20T06:00:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/b2b-marketing-online\\\/\"},\"wordCount\":1004,\"publisher\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/b2b-marketing-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zegal.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/working-macbook-computer-keyboard-34577-scaled.jpg\",\"keywords\":[\"SEO\",\"z-syndicate\"],\"articleSection\":[\"( Cash Flow )\",\"( Marketing )\",\"Startup\"],\"inLanguage\":\"en-SG\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/b2b-marketing-online\\\/\",\"url\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/b2b-marketing-online\\\/\",\"name\":\"B2B Marketing: 5 Ways to Increase Your Online Presence | Zegal Singapore\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/b2b-marketing-online\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/b2b-marketing-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zegal.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/working-macbook-computer-keyboard-34577-scaled.jpg\",\"datePublished\":\"2020-06-22T05:45:04+00:00\",\"dateModified\":\"2023-12-20T06:00:03+00:00\",\"description\":\"B2B companies are starting to understand the importance of digital marketing for their business growth. 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