{"id":4211,"date":"2019-02-01T07:27:19","date_gmt":"2019-01-31T23:27:19","guid":{"rendered":"https:\/\/zegal.com\/?p=4211"},"modified":"2023-12-20T20:19:59","modified_gmt":"2023-12-20T12:19:59","slug":"online-marketing-tips-small-business","status":"publish","type":"post","link":"https:\/\/zegal.com\/en-sg\/blog\/post\/online-marketing-tips-small-business\/","title":{"rendered":"7 Online Marketing Tips For Your Small Business"},"content":{"rendered":"<p>Your customers are going online to research your product, service, and brand as they make purchase decisions.\u00a0<strong>Are you saying no to them even before they ask?. Its very important marketing your small business online.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/zegal.com\/wp-content\/uploads\/2016\/11\/no.jpg\" alt=\"no\" \/><\/p>\n<p>It is crucial for businesses to create a trustworthy online\u00a0brand to attract and convert potential customers. This is true not only for\u00a0online businesses, but for brick-and-mortar stores as well.<\/p>\n<p>The nature of online marketing also allows budget-constrained small businesses to run campaigns on a much smaller scale. If planned carefully and <a href=\"https:\/\/www.valueappz.com\/blog\/how-to-build-your-online-ecommerce-store-step-by-step-guide\">create small business online strategy<\/a>, you will be able to reach a highly-targeted audience with a relatively small spend.<\/p>\n<p>Here are some steps to\u00a0<strong>leveraging online marketing platforms on a small budget:<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Identify_your_target_market\"><\/span><b>1. Identify your target market<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0The first tip will be online marketing tips for small business\u00a0 to identify your target market. As with any sales or business development strategy, it is best to start with your target audience\u00a0in mind. Once you are able to identify the key characteristics that your target customers exhibit, you will want to analyse how they behave, and infer the right online marketing channels to use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A useful way of identifying your target market would be to answer the 5 W\u2019s of <em><strong>Who, What, When, Where,<\/strong><\/em> and <em><strong>Why<\/strong><\/em>. By developing a\u00a0detailed customer profile, you will be able to determine how and where to reach them.<\/span><\/p>\n<p><strong>Consider the following checklist:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>WHO<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who are your current customers? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who do you want to buy your products and services? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who are you marketing to now ?<\/span><\/li>\n<\/ul>\n<p><b>WHAT<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are your customers\u2019 backgrounds? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What do they buy? <\/span><\/li>\n<\/ul>\n<p><b>WHEN<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When do customers buy your products? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When do consumers interact with your brand now? <\/span><\/li>\n<\/ul>\n<p><b>WHERE<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Where do your customers live? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Where did they discover you online? <\/span><\/li>\n<\/ul>\n<p><b>WHY<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why do they buy? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why do they buy from your competitors? <\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i>Source: <\/i><span style=\"color: #de5b6b;\"><i style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"http:\/\/blog.reachlocal.com\/the-5-ws-of-identifying-a-target-audience-for-your-online-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Reach Local<\/a><\/i><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Determine_your_objectives_and_set_budgets\"><\/span><b>2. Determine your objectives and set budgets<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We all know the rationale behind selecting the right marketing channels\u00a0\u2013\u00a0<strong>to fish where the fish are.\u00a0<\/strong>But what do you want to do after you&#8217;ve found the fish? It&#8217;s not sufficient to just\u00a0<em>be\u00a0<\/em>there. Ask:\u00a0<strong>What action do you want them to take?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">In order to maximize every dollar that you spend on online marketing, otherwise famously known as the <em>Return on Investment (ROI)<\/em>, it is essential to know what exactly you wish\u00a0to get out of it. This could be increased brand awareness or increased revenue. Regardless, it is key that you <\/span><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"http:\/\/www.forbes.com\/sites\/ilyapozin\/2012\/06\/29\/7-tips-for-online-marketing-on-a-tight-budget\/#7fae79bb102e\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">establish clear, measurable goals<\/span><\/a><\/span><span style=\"font-weight: 400;\"> so that you can track whether your strategy and campaigns have been effective.<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/zegal.com\/wp-content\/uploads\/2016\/11\/SMART-1.png\" alt=\"SMART goals\" \/><em>Source: Capterra<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Once you have established your SMART goals, you are ready to start allocating budget. There are plenty of online tools that that can help you achieve your goals for a small subscription fee or even free-of-charge!. You\u00a0<span class=\"  \" title=\"small business online marketing\">small business\u00a0 should wisely use online marketing tools.<\/span><\/span><\/p>\n<div class=\"qUFtbf\"><\/div>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.slideshare.net\/DragonLaw\/lunch-learn-workcentral-doing-businesss-online\/17\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/zegal.com\/wp-content\/uploads\/2016\/11\/Online-marketing-tools.png\" alt=\"Online marketing tools\" width=\"740\" height=\"556\" \/><\/a>Online marketing tools.<em> Source: <span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"http:\/\/www.slideshare.net\/DragonLaw\/lunch-learn-workcentral-doing-businesss-online\/17\" target=\"_blank\" rel=\"noopener noreferrer\">Doing Business Online, Legal Academy by Zegal<\/a><\/span><\/em><\/p>\n<p style=\"text-align: left;\">For most businesses, generating traffic to your website is the first step to increasing awareness. The easiest and cheapest way to do this is to\u00a0publish fresh and engaging content on a regular basis. Once you have a steady flow of traffic coming in, think\u00a0about how you can convert these\u00a0<em>visitors\u00a0<\/em>into\u00a0<em>leads<\/em>.\u00a0Again\u00a0\u2013\u00a0<strong>what action do you want them to take?\u00a0<\/strong>Have you put the right call-to-actions in place?. This could be best online marketing tips for small business.<\/p>\n<p style=\"text-align: left;\">Always measure the ROI of your efforts. Once you have a proven concept, you may even wish to consider\u00a0<span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"https:\/\/www.entrepreneur.com\/article\/243586\" target=\"_blank\" rel=\"noopener noreferrer\">using <em>paid<\/em> advertising to fast track your efforts<\/a><\/span>. One of the biggest benefits of online marketing is in that you can always\u00a0run campaigns simultaneously to test what works best, and reallocate your budgets at any time.<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"3_Leverage_on_the_platform_that_best_serves_your_needs\"><\/span><b>3. Leverage on the platform that best serves your needs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Over the years, more and more online platforms, apps, and channels have emerged. Some of them are really cool for small business as online marketing platform. Online platform can be hard to keep up with especially when you are devoting the bulk of your time into growing your business. While many platforms have come and gone as a fad, there are a few key ones that have\u00a0stood up to the test of time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following is a breakdown on the various\u00a0<span class=\"  \" title=\"online marketing platforms\">online marketing platforms or\u00a0<\/span><\/span><span style=\"font-weight: 400;\">channels available:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<ol>\n<li style=\"font-weight: 400;\"><b>Blogging<\/b><span style=\"font-weight: 400;\"><strong>.<\/strong> Blogs give business owners an opportunity to provide their clients with informative content and establish themselves as an expert in their respective field. By building up to a content-rich website, you also optimise\u00a0your website\u2019s ability to be found on search engines. Blogging is one of the critical part for online business these day.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Social media<\/b><span style=\"font-weight: 400;\"><strong>.<\/strong> There are multiple <a href=\"https:\/\/vaaaine.com\/comprehensive-overview-of-social-media-platforms-for-marketing-strategies\/\">social media platforms<\/a> \u2013 Facebook, Twitter, LinkedIn&#8230;\u00a0it can be hard to manage them all at once!\u00a0It might be\u00a0best to start with the one social media platform where your <em>&#8220;fish&#8221; <\/em>are. If you&#8217;ve followed us through our first point\u00a0\u2013\u00a0<strong>blogging <\/strong>\u2013\u00a0you will also find social media to be a great channel to promote your blogs and communicate with the larger online\u00a0community.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Facebook business page &amp; Facebook advertising<\/b><span style=\"font-weight: 400;\"><strong>.<\/strong>\u00a0Many of today&#8217;s customer behaviours are influenced by others&#8217; that they see online. It is crucial that you build up a &#8220;social proof&#8221;\u00a0with customer advocates who are testimony to your product\/service. Make use of Facebook&#8217;s advanced advertising features such as the\u00a0&#8220;lookalike audiences&#8221; for example so you can optimise your advertising spend by targeting only audiences that\u00a0are most<\/span> likely to buy. You can even choose to show ads only at certain times of the day if you have more data on when your audience will most likely be online \u2013 this is why it is so important to define your target audience and understand their behaviour!. It&#8217;s a big opportunity for small business to use facebook as online marketing tool. You can browse 100 of facebook marketing tips for small business to learn more about Facebook Marketing. Another useful tool for businesses on Facebook is the <a href=\"https:\/\/magicbrief.com\/library\">ads library<\/a>, which allows you to see all active ads running on the platform, even those not targeted to you. By studying your competitors&#8217; ads and understanding what works for them, you can gain valuable insights and improve your own advertising strategy helping you make more informed decisions when you <a href=\"https:\/\/virtualvalley.io\/pay-for-advertising\/\">pay for advertising<\/a>.<\/li>\n<li style=\"font-weight: 400;\"><b>Pinterest &amp; Instagram<\/b><span style=\"font-weight: 400;\"><strong>.<\/strong> These platforms are suitable\u00a0for businesses which sell a highly-visual product or service (e.g. design services, food, clothing), and are great for running campaigns such as contests to generate buzz using\u00a0user-generated content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email marketing &amp; email reminders<\/b><span style=\"font-weight: 400;\"><strong>.<\/strong> Email marketing is best integrated with other marketing campaigns for maximum impact (e.g. sending a reminder email when you\u2019re running a limited time deal or special offer).\u00a0Sophisticated marketing tools of today even allow you to set triggers based on visitor behaviour\u00a0\u2013 so the entire process can be automated yet personalised.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pay-per-click (PPC) advertising \/ Google AdWords<\/b><span style=\"font-weight: 400;\"><strong>.<\/strong> PPC advertising allows small businesses to be more reserved in their marketing efforts and dollars.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Webinars<\/b><span style=\"font-weight: 400;\"><strong>. <\/strong>Webinars are especially effective for online businesses whose customers are not limited by geography. Webinars are highly-scalable, help to generate enormous interest, and\u00a0allow you to collect enough information about the prospect\/customer about where they are at in the buying journey.<\/span><\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\"><i>Adapted from:\u00a0<\/i><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"http:\/\/www.cio.com\/article\/2376444\/online-marketing\/8-expert-online-marketing-tips-for-small-businesses.html\" target=\"_blank\" rel=\"noopener noreferrer\"><i>8 Expert Online Marketing Tips for Small Businesses<\/i><\/a><\/span><i> (CIO)<\/i><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"4_Increase_website_traffic_through_Search_Engine_Optimisation_SEO\"><\/span><b>4. Increase website traffic through Search Engine Optimisation (SEO)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SEO is the\u00a0staple of online marketing channels. Simply defined, SEO is a <\/span><span style=\"color: #de5b6b;\"><span style=\"font-weight: 400;\">marketing discipline<\/span><\/span><span style=\"font-weight: 400;\"> focused on growing visibility in organic (non-paid) search engine results. As SEO seeks to <em>predict<\/em> a users&#8217;\u00a0<em>intent\u00a0<\/em>based on the\u00a0<em>keywords<\/em> he\/she types into the search engine, by using the right keywords, you have a high chance of reaching a prospect just when he\/she\u00a0<em>needs<\/em> your product\/service (and thus a high chance of conversion). SEO can be the big tips for business to use as online marketing tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The other obvious of SEO include increased traffic and therefore more publicity, exposure and revenue. SEO is one of the best marketing tip for small business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 15 quick tips for SEO:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use proper anchor text for inter-links. Don\u2019t use \u201chere\u201d, \u201cthere\u201d etc for the anchor text (if you can avoid it).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimise images:\u00a0Always create alt tags and write description in the alt tag.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use search engine-friendly permalinks. Try not to have too many \u2018&amp;\u2019, \u2018?\u2019, \u2018!\u2019 etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use hyphens (-) between words to improve readability.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not use underscores (_) in URLs, use hyphens (-) instead.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not use session id in URLs. If you are using <\/span><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"https:\/\/www.tipsandtricks-hq.com\/find-out-which-web-hosting-company-offers-the-cheapest-and-reliable-web-hosting-solution-387\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">good hosting<\/span><\/a><\/span><span style=\"font-weight: 400;\">\u00a0then you shouldn\u2019t\u00a0have to worry about this one.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid using capital letters in URLs. Windows servers are case sensitive.\u00a0Keep them lowercase so there is no confusion.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use internal linking when possible and appropriate.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use sticky posts (if you can and if it applies to you).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have a category description paragraph.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Let the visitors subscribe to category specific RSS feed. (Use<span style=\"color: #de5b6b;\">\u00a0<\/span><\/span><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"https:\/\/www.tipsandtricks-hq.com\/wordpress-plugin-for-category-specific-rss-feed-subscription-menu-325\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">category specific RSS plugin<\/span><\/a><\/span><span style=\"font-weight: 400;\">\u00a0for WordPress)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use rel=\u201dnofollow\u201d tag on low value links to not pass the page rank juice. For example<em> \u201cRead the rest of the entry\u201d, \u201cAbout\u201d, \u201cContact\u201d<\/em> etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Research the target audience and aim the site content appropriately.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep content up-to-date. Visitors don\u2019t like outdated content. Updating the content frequently also attracts the Search engines spiders to index the web pages frequently.<\/span><\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Source: <span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"https:\/\/www.tipsandtricks-hq.com\/top-15-search-engine-optimization-seo-mistakes-i-commonly-make-701\" target=\"_blank\" rel=\"noopener noreferrer\">Tips and Tricks HQ<\/a><\/span><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Align_expectations_with_appropriate_documentation\"><\/span><b>5.\u00a0Align expectations with appropriate documentation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The ideal outcome of a focused online marketing strategy is to direct more visitors to your site,\u00a0raise awareness for your brand, and increase engagement with your potential customers. It is thus important\u00a0that you put in place the right documents and legal protections to ensure that you establish clearly the rights and obligations of your business vis-\u00e0-vis the individuals you engage with online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essential legal documents in the course of marketing include the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A <\/span><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"https:\/\/zegal.com\/terms-and-privacy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Website Privacy Policy<\/b><\/a><\/span><span style=\"font-weight: 400;\"> clarifies how data provided by users of your website will be collected and used by your business. <\/span><span style=\"font-weight: 400;\">Users of your website are deemed to have accepted these terms by if they continue to use your website. By clarifying the scope of data privacy, you can avoid future disputes concerning data privacy infringement.\u00a0<\/span><\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a style=\"background-color: #de5b6b; border-radius: 3px; color: #ffffff; display: inline-block; font-family: sans-serif; font-size: 13px; font-weight: bold; line-height: 50px; text-align: center; text-decoration: none; width: 300px; -webkit-text-size-adjust: none;\" href=\"https:\/\/zegal.com\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Create Website Privacy Policy for free<\/a><\/div>\n<div style=\"text-align: center;\"><\/div>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A<\/span><b>\u00a0<\/b><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"https:\/\/zegal.com\/website-terms-of-use\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Website Terms of Use<\/b><\/a><\/span><span style=\"font-weight: 400;\">\u00a0structures the relationship between you as a website operator and your website users by setting out each parties&#8217; rights and obligations. They are made available on your website for users to read and, by continuing to use the site, your visitors are deemed to have accepted these terms.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"https:\/\/zegal.com\/sgp\/sgp\/onepager\/website-payment-terms\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Website Payment Terms<\/b><\/a><\/span><span style=\"font-weight: 400;\"> specify how and when your customers will pay for subscribing to your website, what the subscription terms are, and what will happen at renewal or cancellation. It is essential that such terms are set out clearly so that your customers know when to expect renewal fees or price changes. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If your website acts as a portal for the buying and selling of goods online, have in place <\/span><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"https:\/\/zegal.com\/sgp\/sgp\/onepager\/terms-and-conditions-for-online-sale-of-goods\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Terms and Conditions for Online Sale of Goods<\/b><\/a><\/span><span style=\"font-weight: 400;\"> to ensure that your customers agree to your terms when using your website and purchasing goods from you. <\/span><span style=\"font-weight: 400;\">This document can help you to reduce legal risks by setting out both the seller&#8217;s and the buyer&#8217;s rights and by limiting the seller&#8217;s liability in relation to any losses that the buyer may suffer in the <a href=\"https:\/\/blog.close.com\/how-to-build-a-sales-process-that-gets-results\/\">sales process<\/a> or in connection with the product.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If your website is a platform for the buying and selling of a third-party vendor\u2019s goods online, you need to have a <\/span><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"https:\/\/zegal.com\/sgp\/sgp\/onepager\/terms-and-conditions-for-online-marketplace\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Terms and Conditions for Online Marketplace<\/b><\/a><\/span><span style=\"font-weight: 400;\"> that <\/span><span style=\"font-weight: 400;\">structures the relationship between you as a website operator and your website users by setting out each party&#8217;s rights and obligations. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An<\/span><b>\u00a0<\/b><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"https:\/\/zegal.com\/sgp\/sgp\/onepager\/email-footer-and-disclaimer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Email Footer and Disclaimer<\/b><\/a><\/span><span style=\"font-weight: 400;\">\u00a0is a\u00a0statement that you add to the bottom of your emails to keep your communications secure, limit your liability, and give a professional appearance to your email communications.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\"><em><strong>Related reading:<\/strong> <span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"https:\/\/zegal.com\/blog\/post\/essential-legal-considerations-online-marketplaces\/\" target=\"_blank\" rel=\"noopener noreferrer\">Essential legal considerations for online marketplaces<\/a><\/span>\u00a0<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"6_Analyse_track_improve_repeat\"><\/span><b>6. Analyse, track, \u00a0improve, repeat <\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A key part of effective online marketing is to measure the results of your strategy, and constantly changing it for the better\u00a0to get to your\u00a0desired outcome. Depending on the online marketing channels that you employ, you may have to use different tools to measure the return of investment (ROI) of campaigns. <\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<ul>\n<li style=\"font-weight: 400;\"><b>Goals for conversion<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> This is the first step to defining\u00a0targets for your online marketing campaigns. Example metrics include the <strong>number of sessions,<\/strong> the <strong>number contact forms submitted<\/strong> (&#8220;conversions&#8221;),<strong> number of email addresses collected<\/strong> (e.g. for pop-up or sweepstake-type contests),\u00a0<strong>average time spent on a page, social media engagement rates<\/strong>\u00a0etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Reach<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Track reach to see how it improves over time (e.g. total number of followers).<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Traffic<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Measure referral sources to check which strategies work better. One way to do this is to use the UTM parameters provided by Google Analytics.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Leads<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> <a href=\"https:\/\/www.semrush.com\/website\/\">Keep track of traffic<\/a> from blogs and websites that are most likely to convert into leads. It is important to focus on <strong>a) bounce rate, b) average page views per visit<\/strong> and<strong> c) average time on site.<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customers<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Continue tracking even when leads convert into customers, so you know what strategies work best. You should also take into account rate of returning visitors to a site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cost<\/b><strong>s<\/strong><span style=\"font-weight: 400;\"><strong>:\u00a0<\/strong>Do you know how much it costs to acquire each customer (&#8220;<strong>Cost per lead\/acquisition&#8221;<\/strong>)?\u00a0CPL\/CPA is measured by<strong> dividing marketing + advertising costs by number of new, paying customers<\/strong> within that period.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Rate of Conversion (%)<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Keep an account of the visit-to-lead conversions i.e. online traffic percentage from leads.\u00a0<\/span><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"http:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Note: Top 10% of the AdWords<\/span><\/a><\/span><span style=\"font-weight: 400;\">\u00a0advertisers had 11.45% conversion rates or higher.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Audits<\/b><span style=\"font-weight: 400;\"><strong>:<\/strong> Social media audits can be especially helpful, but you can use emails, contact forms, etc. too.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Source: <\/span><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"http:\/\/positionly.com\/blog\/inbound-marketing\/online-marketing-strategy\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Positionly<\/span><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to determine the effectiveness of your campaigns is by\u00a0<\/span><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"http:\/\/blog.hubspot.com\/marketing\/how-to-run-an-ab-test-ht#sm.0001qynmxvd0bf92z1z1wryvi14jr\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">running A\/B tests<\/span><\/a><\/span><span style=\"font-weight: 400;\">. These are experiments that show two different versions of, for example, a landing page or call-to-action to two similarly-sized audiences to determine which one performs better. You will be required to determine what a single variable, set goals and metrics for measurement, set the controls, and finally promote your test to a small audience in order to\u00a0gather insights that will guide your future marketing efforts.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Subscribe_to_free_online_marketing_resources\"><\/span><b>7. Subscribe to free online marketing resources<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mounting a clear online marketing strategy and focused marketing campaigns may seem daunting, but there are a ton of resources available to guide your efforts. <\/span><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"http:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><\/span><span style=\"font-weight: 400;\"> is a treasure trove of resources which centre around its <\/span><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"http:\/\/www.hubspot.com\/inbound-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">inbound marketing methodology<\/span><\/a><\/span><span style=\"font-weight: 400;\">, which focuses on using marketing to attract potential customers. <\/span><\/p>\n<p><span style=\"color: #de5b6b;\"><span style=\"font-weight: 400;\"><a style=\"color: #de5b6b;\" href=\"http:\/\/www.onlinebusinessasia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Online Business Asia<\/a><\/span><\/span><span style=\"font-weight: 400;\">\u00a0also provides great\u00a0<\/span><span style=\"color: #de5b6b;\"><span style=\"font-weight: 400;\"><a style=\"color: #de5b6b;\" href=\"http:\/\/www.onlinebusinessasia.com\/online-business-asia-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">resources<\/a>\u00a0<\/span><\/span><span style=\"font-weight: 400;\">for both online businesses\u00a0and b<\/span><span style=\"font-weight: 400;\">rick-and-mortar stores\u00a0who are looking to\u00a0get started online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Free marketing software\u00a0such as\u00a0<\/span><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"http:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">MailChimp<\/span><\/a><\/span><span style=\"font-weight: 400;\">\u00a0allows you to manage mailing list subscribers and send out customised email campaigns. <\/span><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"https:\/\/hootsuite.com\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><\/span><span style=\"font-weight: 400;\">\u00a0also offers an extensive freemium model that allows you to plan and monitor your social media posts and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, and more.<\/span><\/p>\n<p>Are you ready to take your business online?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Claim_your_free_Website_Privacy_Policy_when_you_sign_up_for_a_free_trial_of_Zegal\"><\/span>Claim your <strong><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"https:\/\/zegal.com\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">free Website Privacy Policy<\/a><\/span><\/strong> when you <strong><span style=\"color: #de5b6b;\"><a style=\"color: #de5b6b;\" href=\"#register\" target=\"_blank\" rel=\"noopener noreferrer\">sign up for a free trial of Zegal<\/a><\/span><\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Your customers are going online to research your product, service, and brand as they make purchase decisions.\u00a0Are you saying no to them even before they ask?. Its very important marketing your small business online. It is crucial for businesses to create a trustworthy online\u00a0brand to attract and convert potential customers. This is true not only [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":4216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":9,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[49,14278],"tags":[],"usecases":[13702],"businesstypes":[],"country":[],"class_list":["post-4211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-business-management","usecases-uncategorised"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Best Online Marketing Tips for Small Businesses | Zegal<\/title>\n<meta name=\"description\" content=\"Online is big market for your business be aware and know about online marketing tips for small business for rocketing your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/posts\/4211\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 online marketing tips for small business | Zegal blog\" \/>\n<meta property=\"og:description\" content=\"Your customers are going online to research your product, service, and brand as they make purchase decisions. Are you saying no to them even before they ask?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zegal.com\/en-sg\/blog\/post\/online-marketing-tips-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Zegal Singapore\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getzegal\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-31T23:27:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-20T12:19:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zegal.com\/wp-content\/uploads\/2023\/09\/zegal-logo-red.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Will Elton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"7 Online Marketing Tips For Your Small Business\" \/>\n<meta name=\"twitter:creator\" content=\"@getzegal\" \/>\n<meta name=\"twitter:site\" content=\"@getzegal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Will Elton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/online-marketing-tips-small-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/online-marketing-tips-small-business\\\/\"},\"author\":{\"name\":\"Will Elton\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#\\\/schema\\\/person\\\/35f6500efc50a6bfea56d0c481815347\"},\"headline\":\"7 Online Marketing Tips For Your Small Business\",\"datePublished\":\"2019-01-31T23:27:19+00:00\",\"dateModified\":\"2023-12-20T12:19:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/online-marketing-tips-small-business\\\/\"},\"wordCount\":2572,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/online-marketing-tips-small-business\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"( Marketing )\",\"Business Management\"],\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/online-marketing-tips-small-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/online-marketing-tips-small-business\\\/\",\"url\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/online-marketing-tips-small-business\\\/\",\"name\":\"7 Best Online Marketing Tips for Small Businesses | Zegal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/online-marketing-tips-small-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/online-marketing-tips-small-business\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2019-01-31T23:27:19+00:00\",\"dateModified\":\"2023-12-20T12:19:59+00:00\",\"description\":\"Online is big market for your business be aware and know about online marketing tips for small business for rocketing your business.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/online-marketing-tips-small-business\\\/#breadcrumb\"},\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/online-marketing-tips-small-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/online-marketing-tips-small-business\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/online-marketing-tips-small-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Legal Templates\",\"item\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/all-docs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Online Marketing Tips For Your Small Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#website\",\"url\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/\",\"name\":\"Zegal Singapore\",\"description\":\"Need legal? Click Zegal.\",\"publisher\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-SG\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#organization\",\"name\":\"Zegal Singapore\",\"url\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/zegal.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/zegal-logo-white.png\",\"contentUrl\":\"https:\\\/\\\/zegal.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/zegal-logo-white.png\",\"width\":200,\"height\":69,\"caption\":\"Zegal Singapore\"},\"image\":{\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/getzegal\\\/\",\"https:\\\/\\\/x.com\\\/getzegal\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/getzegal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@legalzegal\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/#\\\/schema\\\/person\\\/35f6500efc50a6bfea56d0c481815347\",\"name\":\"Will Elton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92d6b87c77d5285ce48342d3b0f20279d317e3cc717c38f923f8864aa20254fb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92d6b87c77d5285ce48342d3b0f20279d317e3cc717c38f923f8864aa20254fb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92d6b87c77d5285ce48342d3b0f20279d317e3cc717c38f923f8864aa20254fb?s=96&d=mm&r=g\",\"caption\":\"Will Elton\"},\"sameAs\":[\"http:\\\/\\\/alicia.walker@zegal.com\"],\"url\":\"https:\\\/\\\/zegal.com\\\/en-sg\\\/blog\\\/post\\\/author\\\/zegal-specialist\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"7 Best Online Marketing Tips for Small Businesses | Zegal","description":"Online is big market for your business be aware and know about online marketing tips for small business for rocketing your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/posts\/4211\/","og_locale":"en_US","og_type":"article","og_title":"7 online marketing tips for small business | Zegal blog","og_description":"Your customers are going online to research your product, service, and brand as they make purchase decisions. Are you saying no to them even before they ask?","og_url":"https:\/\/zegal.com\/en-sg\/blog\/post\/online-marketing-tips-small-business\/","og_site_name":"Zegal Singapore","article_publisher":"https:\/\/www.facebook.com\/getzegal\/","article_published_time":"2019-01-31T23:27:19+00:00","article_modified_time":"2023-12-20T12:19:59+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/zegal.com\/wp-content\/uploads\/2023\/09\/zegal-logo-red.jpg","type":"image\/jpeg"}],"author":"Will Elton","twitter_card":"summary_large_image","twitter_title":"7 Online Marketing Tips For Your Small Business","twitter_creator":"@getzegal","twitter_site":"@getzegal","twitter_misc":{"Written by":"Will Elton","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/online-marketing-tips-small-business\/#article","isPartOf":{"@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/online-marketing-tips-small-business\/"},"author":{"name":"Will Elton","@id":"https:\/\/zegal.com\/en-sg\/#\/schema\/person\/35f6500efc50a6bfea56d0c481815347"},"headline":"7 Online Marketing Tips For Your Small Business","datePublished":"2019-01-31T23:27:19+00:00","dateModified":"2023-12-20T12:19:59+00:00","mainEntityOfPage":{"@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/online-marketing-tips-small-business\/"},"wordCount":2572,"commentCount":0,"publisher":{"@id":"https:\/\/zegal.com\/en-sg\/#organization"},"image":{"@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/online-marketing-tips-small-business\/#primaryimage"},"thumbnailUrl":"","articleSection":["( Marketing )","Business Management"],"inLanguage":"en-SG","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zegal.com\/en-sg\/blog\/post\/online-marketing-tips-small-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/online-marketing-tips-small-business\/","url":"https:\/\/zegal.com\/en-sg\/blog\/post\/online-marketing-tips-small-business\/","name":"7 Best Online Marketing Tips for Small Businesses | Zegal","isPartOf":{"@id":"https:\/\/zegal.com\/en-sg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/online-marketing-tips-small-business\/#primaryimage"},"image":{"@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/online-marketing-tips-small-business\/#primaryimage"},"thumbnailUrl":"","datePublished":"2019-01-31T23:27:19+00:00","dateModified":"2023-12-20T12:19:59+00:00","description":"Online is big market for your business be aware and know about online marketing tips for small business for rocketing your business.","breadcrumb":{"@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/online-marketing-tips-small-business\/#breadcrumb"},"inLanguage":"en-SG","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zegal.com\/en-sg\/blog\/post\/online-marketing-tips-small-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/online-marketing-tips-small-business\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/zegal.com\/en-sg\/blog\/post\/online-marketing-tips-small-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Legal Templates","item":"https:\/\/zegal.com\/en-sg\/all-docs\/"},{"@type":"ListItem","position":2,"name":"7 Online Marketing Tips For Your Small Business"}]},{"@type":"WebSite","@id":"https:\/\/zegal.com\/en-sg\/#website","url":"https:\/\/zegal.com\/en-sg\/","name":"Zegal Singapore","description":"Need legal? Click Zegal.","publisher":{"@id":"https:\/\/zegal.com\/en-sg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zegal.com\/en-sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-SG"},{"@type":"Organization","@id":"https:\/\/zegal.com\/en-sg\/#organization","name":"Zegal Singapore","url":"https:\/\/zegal.com\/en-sg\/","logo":{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/zegal.com\/en-sg\/#\/schema\/logo\/image\/","url":"https:\/\/zegal.com\/wp-content\/uploads\/2021\/11\/zegal-logo-white.png","contentUrl":"https:\/\/zegal.com\/wp-content\/uploads\/2021\/11\/zegal-logo-white.png","width":200,"height":69,"caption":"Zegal Singapore"},"image":{"@id":"https:\/\/zegal.com\/en-sg\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/getzegal\/","https:\/\/x.com\/getzegal","https:\/\/www.linkedin.com\/company\/getzegal\/","https:\/\/www.youtube.com\/@legalzegal"]},{"@type":"Person","@id":"https:\/\/zegal.com\/en-sg\/#\/schema\/person\/35f6500efc50a6bfea56d0c481815347","name":"Will Elton","image":{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/secure.gravatar.com\/avatar\/92d6b87c77d5285ce48342d3b0f20279d317e3cc717c38f923f8864aa20254fb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/92d6b87c77d5285ce48342d3b0f20279d317e3cc717c38f923f8864aa20254fb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92d6b87c77d5285ce48342d3b0f20279d317e3cc717c38f923f8864aa20254fb?s=96&d=mm&r=g","caption":"Will Elton"},"sameAs":["http:\/\/alicia.walker@zegal.com"],"url":"https:\/\/zegal.com\/en-sg\/blog\/post\/author\/zegal-specialist\/"}]}},"_links":{"self":[{"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/posts\/4211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/comments?post=4211"}],"version-history":[{"count":0,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/posts\/4211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/media?parent=4211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/categories?post=4211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/tags?post=4211"},{"taxonomy":"usecases","embeddable":true,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/usecases?post=4211"},{"taxonomy":"businesstypes","embeddable":true,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/businesstypes?post=4211"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/zegal.com\/en-sg\/wp-json\/wp\/v2\/country?post=4211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}