Marketing Articles

A few years ago, marketing a law firm was both easy and simple. Check out our detailed 16 law firm marketing tips widely used in 2021.

Our step-by-step guide to set up a smart email marketing campaign for your legal business. In modern times, you can't afford not to

Understanding and staying informed on current digital marketing changes can help companies fine-tune their strategies for the best possible sales numbers.

Digital marketing campaigns that are too broad cost a fortune and often do not improve customer conversions. Learn More

With the help of modern technologies, the focus is on providing seamless and omnichannel user experiences across various online and offline channels. That is where commercial multimedia steps in.

Content marketing deals with how to make the perfect pitch and use your charisma, confidence, and what to avoid for converting a client.

How to scale your marketing agency? Here are 4 strategies to help you scale your content marketing agency into a thriving, vibrant business.

Zegal Founder, Daniel Walker shares his experience on a mid-career switch to become an entrepreneur on the In Your Best Interest podcast.

Facebook has become one of the leading marketing channels for businesses. Knowing what content users are reading can boost your business with a few easy tweaks.

Prototyping, road mapping, planning, marketing, as well as deep analysis of analytics and user feedback are all parts of product management.

It's important to ensure you have a letter of consent before you start duplicating content to help market your business.

It's no secret that modern technologies like digital platforms are reshaping how businesses today operate. And early adopters gain a significant advantage.

Social Media Policy is a document that sets out responsibilities and obligations that employees must follow when using social media.

In order to connect with your audience, you will need to reinvent the ways in which you write your social media headlines to appeal to users.

Effective Facebook marketing takes time to master. Here we provide a beginner’s guide to Facebook Advertising.

Brands that have great content also tend to have high levels of social media engagement. Here's how they do it. 

Affiliate marketing works as if a customer buys something through your affiliate links, and you get new customers that increase your sales.

Whether you operate as a small business, a newly-founded startup, or a solo entrepreneur, digital marketing is essential for success in 2021.

Step-by-step guide for starting an online coffee business from start to finish. Here's how you can start turning java into gold.

As the corporate world is accused of wrecking the environment for profits, stand out by converting decommissioned devices into meaningful donations

Alliance to help customers operate in self-service environments, bypass the HR, legal, and tax complexities typically encountered when expanding into new markets

More than one-third of CMOs are making brand strategy their first priority. Last year, it was placed at the bottom of that list–what changed?

Writing can be fun as a standalone task but is quite different from developing a complex content marketing or communications strategy.

If you know these three things, you're ahead of the game for setting your business apart from the myriad others online

Effective marketing helps drive business growth using technology, creativity, psychology, and industry trends to make you stand out from the competition

The success of a business depends on more than just the quality of the products it sells. Here's how to build your brand to entrench it into popular culture

B2B companies are starting to understand the importance of digital marketing for their business growth. Here are the top 5 ways they follow.

You'll recognise most, if not all, the names mentioned here and it might just inspire you to work those extra hours on your own small business to make it big

This strategy may be old school in the digital marketing world, yet it's also considered one of the most effective in delivering top results

Your website needs to be optimised and promoted to be seen. The best way is by optimising your SEO. It's not simple, but these tips will help get you going