( Marketing ) Articles

Before you embark on a collaboration with another brand, ensure that your legal points are in place first so you don't end up with regrets.

When honing your marketing strategy, should you pour everything into a digital approach or does traditional marketing still have a place in modern business?

You've heard of whitewashing, what about greenwashing? If you're thinking it doesn't sound good, you're right. But how does it differ from green marketing?

If your organisation is looking for special funding, you may find a subsidy on this handy list of all Hong Kong's Goverment Funding Schemes

In the constantly evolving world of social media what controls are in place to regulate social media marketing? Is there anything businesses can't do? 

Your brand and business go hand in hand so it's important to have a well-thought-out branding strategy from the get-go. Learn More

Hong Kong privacy Ordinance -Failure to comply with any of the requirements is criminal offence, and punishable by a fine of up to HK$500,000

Online is big market for your business be aware and know about online marketing tips for small business for rocketing your business.

An inaccurate Website Privacy Policy may expose you to the risk of having your website taken down, or even potential legal action. Learn More

Should you franchise your business? Here, we lay out the pros & cons of franchising to help you decide whether franchising is for you or not.

We’re stoked to announce today that Zegal, the business that was born out of Daniel’s living room, has launched into our fifth country, Australia, with a suite of 44 documents designed for startups to use.

Have you ever heard of the saying - social is new front door? Today, your potential customers and prospects are Googling for you; and if they don't like what they see, they will say NO – even before you get the chance to speak with them.

We give you the key legal documents that your small business should have in place to build a legally healthy business in 2021.

Every Monday, we share a quick tip on our social media platforms, including our Facebook and Twitter pages. We've got it all covered for you.