How do you serve a group of companies who are just starting out, are price sensitive and have high-tough needs? How does a law firm that serves multi-billion dollar multinationals discover the next Grab or the next Klook? How does that same law firm provide that same level of advice and client service for this new market segment? These are incredibly difficult hurdles to overcome in a highly competitive, price conscious region.
Rajah and Tann Asia
Legal - Law Firm
About Rajah and Tann Asia
A full service law firm that spans over 10 countries throughout ASEAN. With a practice encompassing over 750 lawyers, this law firm is trusted by corporations for cross-border transactions, M&A, arbitration and many other legal services in South East Asia. It consistently ranks in the top tier of global law firms in Asia.
A new market segment for a storied brand
Additional revenue source
The privately branded platform serves as an entree into a digital subscription service for corporations in Southeast Asia. Zegal automated over 20 legal documents that would be used by clients using the same level of legal expertise that the law firm affords its corporate clients but with a superior technology that allows clients and the law firm to transact online for contract generation, collaboration and execution.
In addition to selling a basic subscription plan with generic templates, this platform will also automate complex custom templates provided by clients to be used in their enterprise. That content, coupled with the legal expertise of in-house lawyers provide clients a cost-effective but convenient solution. The platform is not only a revenue generator for the firm; but also lowers legal expenses for clients at the same time.