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How to Use SEO to Increase Your Website Traffic

By Guest Post, published: 2023-12-21

How to Increase Your Website Traffic with the Help of SEO

macbookon table_increasetraffic with seo

Source: Pexels

You’ve heard that search engine optimization is crucial to increasing website visitors, but why? The explanation is simple – SEO is the process of enhancing a site to make it more attractive to Google and other search engines. That will make it more visible and ensure more people know of its existence, which is a shortcut to more traffic.

SEO covers everything from optimizing content by writing high-quality texts with the right keywords to technical aspects like enhancing page load speed and ensuring search engines can crawl your site. So, here’s a detailed guide and explanation of how SEO can boost website traffic!

How to Use SEO to Increase Website Traffic

According to GlobeNewswire, the SEO industry was worth $46.7 billion in 2021. The same report indicates the estimated compound annual growth rate is 17.6%. That means the SEO market size could be $234.8 billion in 2030. 

The statistics indicate more people are using SEO services. It makes it much harder to increase traffic and boost your site visibility without these specialized tools. On Top10seosoftware.com, you can choose the most appropriate SEO software for all the approaches discussed in this article. So, here are the main strategies to focus on while optimizing your site!

  1. Keyword Research

When people use a search engine like Google to find something, their search will start by entering some keywords. The term entered could be a short or long-tail phrase, and the search engine will aim to focus on the most relevant and authoritative results connected to that term. 

It’s why your site should always offer relevant content. Here’s a blunt example – if you are selling cosmetic products, your blog can cover beauty-related topics, but there’s no point in writing about the political situation.

Apart from sticking to your niche, it’s vital to use relevant keywords throughout the website. You can build an entire topic cluster by choosing cosmetic products as a primary keyword. Secondary keywords would essentially serve as subtopics. These could be hairstyle products, deodorants, or lotions. Pick those that are relevant to your products and brand.

Specialized SEO platforms almost always come with keyword research tools. You can use these features to explore large databases and discover keyword suggestions to target for your websites. These SEO tools will deliver useful insights, such as the following:

  • Search volume. It estimates the amount of overall monthly traffic for a specific keyword. Most tools allow exploring particular locations to help you understand results in your focused areas better.
  • Keyword difficulty. SEO tools estimate how tricky it is to pursue ranking for that particular phrase. The higher the difficulty, the more effort, money, and other resources you’ll spend to reach the top spots in SERPs. It’s best to start with some low-difficulty keywords you find the most relevant for your site.
  • CPC. The abbreviation stands for Cost Per Click, and it’s useful if you plan to go with paid marketing. CPC value shows how much people pay for a click in PPC advertising campaigns.
  • Track keyword ranking. To comprehend how your keywords are doing in real-time, use keyword rank tracking software to refine your SEO strategy. With valuable insights and competitor analysis, it becomes easier to boost visibility in search results, creating a stronger and more effective SEO.
  1. On-Page SEO

As the words suggest, on-page SEO is search engine optimization done on your website. Creating top-quality content should be the foundation of your site. That’s what attracts visitors, turns them into regular readers (and probably customers), and increases your credibility and reputation.

Your content should be informative and cover the topic extensively. If you are writing about cosmetic products, pick focus keywords like “Top 5 Plant-Based Ingredients for Your Skincare Routine” or “Tips You Should Know About Keeping Your Skin Young.”

The articles should contain detailed and valuable information about those topics. A specialized content editor offered by some SEO tools can help optimize content for search engines. It can help add relevant keywords to the text to assist in pursuing the first page of search results.

AI-powered content editors can help build entire outlines by scanning top SERP results and gathering information from best-ranked articles on the given topic. They can also assist in creating attractive titles and subheadings.

Don’t forget the importance of writing catchy meta titles and descriptions. These are what your potential visitors will see in search engines. The idea is for meta tags to be accurate and reflect what’s in the article.

Another imperative on-page SEO task is optimizing page loading speed. Internet users won’t wait more than a couple of seconds for a site to load. They’ll close the window and proceed to the next website. Free tools like Pingdom could also help you learn about page loading times. You can use CMS plugins or suggestions from an SEO platform to improve site speed.

  1. Technical SEO

The technical aspect of search engine optimization is usually performed by executing a site audit. Site audit tools are a part of most SEO platforms. They will look for various issues that could be improved on your website, such as missing meta descriptions, duplicate pages, or problems with slow page loading speed. Additionally, if you’re located in Australia, a Melbourne-based SEO agency could help fix these technical issues and build a campaign to better achieve your marketing goals.

A huge part of technical SEO is ensuring your website is crawlable and indexable by search engines. You can help search engines collect your site pages properly by submitting a sitemap. Many free tools for creating a site map exist, and this feature is also a part of many SEO platforms.

Site audits will also look for broken links, which can harm your reputation. A visitor who comes across a broken link will believe that you don’t maintain the site well. And if the page doesn’t load, the odds that the visitor will go to another site increase.

  1. Link Building

Link building is a part of the so-called off-page SEO. That means you don’t do it on your website, but the goal remains to increase traffic and reputation. 

Your target is to get as many quality backlinks as possible. A backlink is when a website adds a link to another site on a page. Search engines see backlinks as an indicator that your website offers relevant content to website visitors and is trustworthy. That makes backlinks a component that majorly affects your rankings.

It’s not the point to get links from any websites. Your goal is to target sites that already have established authority. Many SEO tools will help you by identifying potential backlink opportunities used by your competitors. The metrics usually include domain and page authority to ensure you are aware of the potential a specific backlink carries.

You can offer to write guest posts on other sites’ blogs to get a backlink in return. That way, both sides win because the other website gets quality content.

Finally, never ignore internal linking because you have total control over it. Aim to place internal links naturally, but add them wherever necessary. It helps point visitors to other pages that might be of interest and assists them in finding more helpful information.

Conclusion

Search engine optimization isn’t something you will do in a day, and it won’t give results overnight. Instead, SEO is a long-term strategy to boost website traffic and reputation. Each SEO component matters, from picking the right keywords and creating top-quality content to optimizing technical site aspects and building backlinks. Most SEO tools provide rank trackers that help you monitor search engine position changes. With a wise approach, you should see measurable results and increased traffic in a matter of weeks!

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