5 Steps to Successful Talent Pooling


We’re talking Talent Pooling this week, because:

  • The world is smaller than ever
  • You’ve never had more competitors for talent

In challenging and fast-paced industries, your rivals for the talent aren’t just in the same country, they’re all over the globe, so it pays to think more strategically about recruitment.

Talent pooling ensures you’re in the consideration set and puts you at the front of the queue for the very best talent, an important place to be in any industry, especially the ones we specialise in.

Increased control and productivity

Being reactive is an outdated recruitment model and can pose a serious business risk in today’s competitive market. Talent pooling makes you proactive, ensuring you have the best chance of hiring the best people. It’s reverse recruitment (we’ll come onto that in a minute).

By engaging the market ahead of your need, you not only take control of how you hire and the quality of that hire, but you also regain control of your HR department. Talent pooling can transform HR into a more productive business function with time to support employees and innovate for the business, rather than spending 8+ hours a day fire fighting.

The business benefits of good talent pooling:

  • It reduces your time to hire – meaning less downtime and reducing risk
  • It reduces costs – cost of downtime and also shown to reduce salary demands
  • It builds a brand – creating relationships as part of your employer branding strategy
  • It allows for agility – if you need someone, they’re ready and if you want to go in a new direction, you can get the people you need sooner
  • It supports growth – helps you be quicker than the competition, with the right candidates involved to reach your goals sooner
  • It improves retainment – like any stakeholder, the stronger the relationship and the more they’re bought-in, the longer you’ll work together, whatever happens

Reverse recruitment – 5 steps to successful Talent Pooling

At animate, we take Talent Pooling to the next level for our clients, giving them a smart approach to recruitment that can actually help shape business decisions. It’s reverse recruitment, instead of making business decisions in isolation of talent and then finding if there’s a candidate available to make it happen, talent pooling can help advise business decisions and directions.

1 – Establish your employer brand

This is so important, you can’t go to market pitching your business as a great place to work if you don’t know why it’s great or what great looks like. Candidates will see through the lack of consistency and it’ll undermine your whole recruitment strategy. You need to understand your values and what the best candidates are looking for. Start by getting brand buy-in from your existing employees, then go to market and build relationships on a foundation of excitement and engagement, it’s how we do it for our clients.

2 – What do you want to achieve?

Remember, this is a completely different way of looking at recruitment. You’re not reacting to a departure and need to fill a position pronto, you’re looking to see who’s out there to help you achieve your goals quicker and better. Or even more exciting, you’re looking to see who’s out there that can help shape your goals and keep you ahead.

So think about what you want to do, then go and speak to the people who can help you do it. I’m excited for you, just thinking about it!

3 – Start the conversation

Talent Pooling isn’t speed dating, it’s not about speaking to as many people as possible and building a little black book. It’s about building relationships over a strategic time-period that are real, it’s about selling the ambition of your business and matching your environment to the desires of the very best talent. We call this ‘headhunting passive candidates’ and we sell your company as a prospective next step in their career.

At this stage we are not pitching an active role (this comes later), just the benefits of your company and why they should be interested in hearing about future opportunities. That’s why, prior to this, it’s so important to build the employer brand and employer value proposition so you’re ready to sell to the candidates. Again, it’s how we do it at animate.

4 – Categorise the candidates

If you’re being smart about Talent Pooling, then it’s not enough to approach and engage, you also need to see data to inform you where to invest more, or less, time for the right result. Before we sell a role to a candidate, we categorise the talent in terms of suitability to the company, using the groups Lake, Pool and Pond. (See what we did there?) Each one has a specific communications strategy to maximise engagement and minimise employer brand damage.

  • Lake – Least suitable and least active in looking for a new role.
  • Pool – This group of people are more suitable than the Lake group and are showing signs that they would move for the right role.
  • Pond – Very suitable candidates and highly desirable for our clients.

Make sure you get the comms strategy right for each one, if you don’t – you risk pissing people off with spam or losing their interest, both will damage your employer brand.

Your content plan needs serious thought, for each category consider a timeline and sequence for your touch points. Make them relevant and mix up the mediums, some can be direct contact, some can be in their sphere of influence, and make your plan flexible enough to accommodate messages designed for an individual.

5 – Make the offer

Once you have an active role you can then approach all candidates in the pool in the most appropriate way depending on their category. And because they are far more engaged than cold candidates, you should speed up the process, have fewer barriers and importantly – salary will not be the deciding factor in their motivations to join you.

Even better, they’re usually better prepared to hit the ground running thanks to the talent pooling process, meaning a faster ROI and increased productivity.

In a 5-point nutshell, that’s how we keep our clients ahead of the competition by engaging the best talent on and off the market. So when the role comes, it’s as good as filled. If you’re not talent pooling, use this as a guide and if you need support with, or have any questions about, your recruitment strategy, get in touch.

This a guest post by Darren Timmins of Animate Search. The views expressed here are of the author’s, and Zegal may not necessarily subscribe to them. You, too, are invited to share your point of view. Learn more about guest blogging for Zegal here.

Author Bio

Darren Timmins is one of our Co-founders at Animate Search, an Enterprise Software & Emerging Technology Executive Search firm focussed on supporting companies in the attraction, retention and development of executive, commercial and revenue generating candidates. United with a vision to do things differently, our advanced resourcing solutions transform brands, grow businesses and make people’s lives better. Every day we use innovation to help our clients achieve their ambitions sooner and stronger, using our knowledge and talent management expertise to enable our customers to build world class teams.

Cash Flow & Debt Collection Concerns? Advice for Small Business Owners


As a small business owner you will know how important a regular flow of income is to keep you functioning in a sustainable way. Most will suffer from cash flow problems on occasion but unfortunately, it is thought that 80% of new small businesses that fail, do so because of problems with cash flow.

The good news is that most problems can be avoided with some preparation and a management strategy in place. So having agreed your startup loan or grant and launched your new venture, how do you ensure that your business bank account stays in good shape?

What exactly is cash flow?

Put simply it is the money that is moving in and out of your business bank account every month. You might feel, especially at the beginning, that the money is only flowing one way, but eventually you should also be receiving revenue too! Money comes in from your customers who are buying your products or services but you will also have cash going out for things like rent, loan repayments and cost of goods.

How important is cash flow?

Your business is sustainable if you are enjoying a ‘positive cash flow’ situation. If more funds are flowing out than are coming in then your business will simply run out of money.  With no cash reserves, you won’t be able to pay the bills and your business could fold.

One simple bad debt coupled with other factors such as high overheads and poor margins may ultimately determine whether your business can survive or not. Cash flow problems can very quickly lead to a serious situation.

What factors adversely affect Cash Flow and what can I do about it?

The most common cash flow problems are caused by slow paying invoices, high overheads, insufficient margins, excess inventory and bad debts. So what causes these issues and how can you avoid or solve the problems?

Slow Paying Invoices

As a small business, you will be usually offer 30-day to 60-day payment terms to clients. However waiting this long for payments can create financial difficulties especially if the debt remains unpaid beyond the 60 days.

To avoid future problems, it is advisable to formally enter into a Sale of Goods Agreement. This a contract which defines the responsibilities of the buyer and the seller and establishes the terms on which a seller transfers goods to a buyer. The agreement also sets out the exact nature of the goods, as well as price and payment terms and what happens at the end of the contract.

In this agreement, you are able to set out deadlines for payments and penalties for late payments. You can clearly state that there will be interest payable on outstanding debts. You may also consider offering incentives for prompt payment such as a 3% discount for invoices paid within 10 days.

High Overhead Costs

Your overhead costs are not directly related to the goods you are selling or the service you are providing. Rather they are costs incurred to run your business day to day such as loan repayment, rent and utilities. If your overheads are too high then your businesses cash flow can be adversely affected. Unfortunately such costs may be necessary. They are also continual and need paying every month!

In order to remedy this, you should continually be reviewing the cost of your overheads and making cutbacks where possible. Consider changing your service providers to get a better deal but always be mindful of making cuts that could directly affect your ability to grow your business. Audit your expenses regularly and always consider a cheaper option!

Related reading: 6 simple ways to cut business costs

Insufficient Margins

The goal of any business is ultimately to turn a profit. However, in a highly competitive market and in a bid to secure more sales, business owners often price themselves too low. This can result in very small or even negative gross margins.

To make sure you are priced correctly, you must have a clear understanding of your ‘all-inclusive’ cost of delivering your product or service. Don’t miss anything out! If your margins are too weak then consider raising your prices. You could also drop products or services that have weak margins and focus on those with higher returns.

Excess Inventory

If you have a warehouse brimming with stock then your cash is tied up and completely static. This can occur when you are not adequately forecasting and you have over-purchased stock.

Audit your inventory so that you only keep stock for the shortest amount of time possible before it is sold. Always remember though to have key items in stock at all times. You may lose customers if a popular product is not available to purchase and they have to go elsewhere. Modify your forecasting to ensure accuracy. Take into account past volume, season and supplier capabilities. Use historical data to track trends and make predictions. Make sure your forecasts are realistic, not optimistic. If you are a new business with not much historical data, ask a mentor who is an expert in your industry for advice.

Overload of Bad Debt

Bad debts occur when you have supplied goods or services but the customer simply doesn’t pay. Longstanding bad debts can obviously damage your cash flow and ultimately your profitability. Recovering bad debts might be a difficult process but it is definitely one that should not be ignored!

Collecting your debts can be especially difficult for a small business. Without huge financial flexibility you have less bargaining power. Consider implementing a strategy to avoid this situation in the first place. It may be worthwhile looking at your payment terms and only giving extended terms to clients with good credit and who have a proven track record of payment. Clients who present a ‘credit risk’ may fall by the wayside but you are probably better off without them!

If you are in a situation with a number of bad debts then you need to have a structured credit control process in place. This will save time spent on chasing invoices and maximise your chances of recovering the debt.

Implementing a Credit Control Process

Firstly speak to the debtor and try and understand why the payment is late. Is it a first time debtor or is this someone who regularly doesn’t make their payments on time? This alone might be enough to recover the debt. It may be they are also suffering a cash flow problem but you are next on the list to be paid. Ask for a date in the near future that it will be paid and if not you can continue your process.

Next, issue a First Payment Reminder Letter, a short friendly reminder to repay an outstanding debt from a customer. This is an affable communication that when presented correctly will retain customer goodwill while encouraging prompt payment.

If there is still no response then this can then be followed with a Second Payment Reminder Letter. This is similar to the first but the tone can be more direct. The letter should include details regarding the amount of debt outstanding and the original due date. It should also state the interest that has been applied and what further action will be taken if it is not paid.

A Final Payment Reminder Letter is issued after the first two letters. It is a short, clear demand to repay the outstanding debt. The details will be the same as in the previous letters but should also state that legal action will be taken if the debt is not paid by a particular date.

After these steps have been taken you will hopefully receive an offer by a debtor to pay off their debt in regular fixed amounts. A Letter Accepting Payment in Instalments is a concise letter that accepts the proposed debt repayments from a debtor. It will include details on how much the instalment amounts are and the frequency and method of payment. This can prevent any potential legal disputes by setting out clear rules for the repayment of the debt. A Letter Accepting Payment in Instalments can reserve the right to take any legal action to recover outstanding debt. If the debtor fails to repay the debt on time, this letter can serve as evidence of the agreement.

With this credit control process in place you should find you can efficiently recover debts and make your cash flow situation much healthier! If all else fails, you may need to seek professional legal advice and even enlist the services of a debt collection lawyer or debt collection service.

Some Final Thoughts

Keeping an eye on your cash flow can be tricky but it is crucial. When you are starting out, don’t engage in impulse spending. Create a realistic budget and stick to it. Consider the benefit versus cost of every single expense you make.

When you are up and running, use a cash flow statement to keep track your revenue and expenses This will help you plan ahead for hard times. You should also consider having a financial cushion equivalent to at least two months of operating expenses. That way, if you do enter a cash flow crisis you have a fallback in reserve.

Want more tips on how to ensure sound cash flow management for your business?

Check out our Manage Cash Flow eBook:

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Zegal can help with all aspects of your credit control process:

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Key Financial Mistakes To Avoid When Looking To Start Your Very First Business

So you’re busy planning your very first business and you’re already excited about the profit you’ll be making in the long run. Having your very first business is both exciting and challenging. You’ll learn a lot of things from the business world – and you just can’t wait for your business to grow. However, starting a new business for the first time is sometimes risky. This is true especially when it’s very easy to commit mistakes in the beginning. So, here are the key mistakes to avoid when looking to start your very first business:

1. You Don’t Have A Reasonable Budget For Your Business

When you’re a first timer in running a new business, having a clear budget is important. It is one way of coping with the expenses you will incur. If you do not have a good budget plan for your first business, you may eventually end up losing because there will be a tendency that your expenses will exceed your income – and you don’t want that to happen, right? Besides, you cannot tell how well your business will fare in the coming weeks or months. When you lack that financial outlook, you could end up missing your goal of making your business profitable. You have to efficiently plan for the operational and marketing costs, as well as the other possible business expenses. That way, you’re steering your business towards expansion and growth.

2. You’re Making Large Purchases

Be careful to consider the long-time effects of immediately making large purchases for your business. When you’re starting up a new business, it’s best if you analyze your first financial moves. It’s good that you’re letting your business stand on its own by buying your office stuff, a new website, software, a huge office, and more, but you also need to be sure that the purchases you’re going to make are helping your business’s profitability. If you’re considering how to generate income, then set your priorities and make sure that your business is stable before making huge purchases.

Related reading: 6 simple tips to cut business costs

3. You’re Rushing In Hiring Your People

It’s understandable that you want a talented group of employees to help you operate your business. That’s why you never stop hiring. You may be so fascinated with the idea that all your employees will do all the work for you and you’ll just oversee. It may be sound fantastic, but that idea does not always work with a very first business. Hiring is good, but it would be a mess if you keep on getting people to fill your job positions – and you don’t quite understand their work responsibilities. In such cases, there may be a mismatch in skillset, and there may be overlapping workloads. If these things happen, you’ll just suffer from unnecessary costs. What’s with the rush in hiring if your business is not financially and operationally ready?

4. You’re Mixing Work With Personal Emotions

In starting a business, you are required to make sound decisions for the sake of your company. If you’re too emotional in coming up with decisions, you may not be able to handle the business properly. You should prioritize sound decisions over feelings. A successful business will require logical decisions so that you can do whatever is best financially for the business.

5. You’re Taking Your Tax Obligations For Granted

You’ll be in big trouble if you do not adequately plan for tax obligations. When you’re building your very first business, you should expect various kinds of obligations, including federal and state tax obligations. Here’s the catch! When you’re not planning for your upcoming tax duties, your business will most likely suffer. You’ll be stuck with an excessive tax bill to pay, and potentially not enough money to cover it. So, plan your budget well and include your tax liabilities for your smooth business operation.

6. You Have A Combined Business and Personal Account

If your goal is to establish better financial health for your business, start by having a separate business and personal bank accounts. That way, it’s easier to account for expenses and structure the monthly operating budget. Wait, there’s more! When your business account is different from your personal account, you will also prevent your incomes from overlapping, and you’ll see how your business is producing each month. This way, you can also protect your credit standing from damage if your business ends up suffering in the future.

7. You’re Doing Business Without Knowing Your Unique Competitive Advantage

It’s hard to enter the battlefield without a strong weapon. If you don’t know your business’s competitive advantage, you’ll find a hard time competing in the market. Not just that, but you’ll also be wasting a lot of time, money and energy when you are not able to establish your brand in the marketplace. With these, you need to consider some factors such as the type of market you’re selling to, the customer’s preferences, and much more.

8. You’re Handling The Business Yourself

It’s tough when you’re starting out with your very first business. Situations like hiring your employees, setting up your office, and buying office equipment can be costly. So, why not get a business partner? Getting a business partner can be a great help to your business operation – they will be expected to work hard and assist you in your business activities.

9. You’re Not Asking For Help From Others

In most cases, managing a new business is not that easy. You’ll encounter a lot of problems and unanswered questions along the way – and it’s normal that you don’t have all the answers. When you’re new in the business industry, there’s nothing wrong when you also ask help. Consider hiring an accountant, working with someone like Irena’s mobile bookkeeping, or asking for advice from other entrepreneurs. So, give yourself a break and find out who can help you run your business.

Related reading: The entrepreneur’s guide to setting up a business in Australia

10. You’re Not Focusing On Making Your Customers Happy

Poor customer service can also delay your goal of making your brand noticeable in the market – and if it happens, you’re also blocking your business’s way to success. You need to know what your customers really want before spending too much in the first place.

11. You Do Not Have A Good Business Plan

You need a good business plan when looking to start your very first business. It’s true. It’s one way of getting yourself ready for the challenges of running a business. Without a business plan as your back-up, you’ll find that it’s a challenge to sustain your business’s financial stability. You always have to be prepared when/if your business starts to crumble – and you can do that by having a business plan from the beginning.

So, these are the key financial mistakes to avoid when looking to start your very first business. No matter how hard you try not to make mistakes, you still may commit some of these. But, what’s vital here is you’ll learn to better yourself and your business because of your mistakes.

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This a guest post by Irene Mckenzie from Irena’s Bookkeeping based in Sydney, Australia. The views expressed here are of the author’s, and Zegal may not necessarily subscribe to them. You, too, are invited to share your point of view. Learn more about guest blogging for Zegal here.

About Irena Mckenzie

Irena Mckenzie is a Castle Hill local and is a very experienced local, mobile bookkeeper and successful small business owner. She has many years’ experience in all facets of bookkeeping and office work. She has run various small businesses for many years and understands exactly what it takes to get a small business up and running at full speed.

How To Provide Good Customer Service in Six Easy Steps


Good customer service needs to be a benchmark for your brand as it is a huge part of the reason people will return and use you again and again. Customers like to have a pleasant experience and if you invest the time in ensuring your business provides it, you’ll have a much better chance at ensuring they return and use you again in the future.

1. Make it easy

Whether its setting up an instant online chat option, providing a phone number or responsive email address, make sure your customers can contact you to let you know they have a beef with something. No matter how smooth your logistics are planned, unforeseen problems can occur and you need to be able to fix these promptly and pleasantly. People are forgiving, particularly when presented with a simple solution.

2. Know Your Service

There is very little more frustrating than trying to describe a product or service to someone who hasn’t got a clue what you’re talking about. Make sure you know your business and what it provides inside out so you can knowledgeably handle any call or complaint that comes in. It sounds simple, but you’d be surprised how many companies neglect this detail and come across as incompetent when it comes to their own services.

Related reading: 3 tips for using technology for better customer service

3. Friendliness Matters

The first thing a customer will want is to get their point across, so you need to be sure you’re listening. Don’t rush them to get to the point, but take the time to let them finish. They’ll be much more reasonable about your suggested solution if they feel they have been heard to begin with.

Maintaining a non-confrontational, patient approach is one of your most valuable customer service tools. People want someone to blame when something goes wrong and sometimes this will be you. If you handle it with gentle language, respect, and a friendly demeanour, it can turn them around. It’s incredibly hard to continue yelling at someone who is being placid and understanding about your problem. They might even brighten up and end up thanking you at the end of it. They’ll remember that the next time around, and hopefully, will use you again knowing that if something goes wrong, they’ll have a pleasant experience making it right.

4. Provide A Consistent Experience 

Nothing irks a client more than inconsistencies in how their account is managed, whether this is in the sale of goods or supply of services. According to a McKinsey article, sustaining the long-term commitment of a client boils down to maintaining consistency in three different categories: customer-journey consistency, emotional consistency and communication consistency.

One way to ensure consistency when managing client accounts is to have clear workflows and processes, especially in the areas of payments and finances. Ensure you have in place the key legal documents that outline your payment practices, including the following:

  • Sale of Goods Agreement or Supply of Services Agreement: These documents outline the foundations of how you do business with a supplier or client.
  • Purchase Order: This is a document between a supplier and buyer that confirms a purchase and details the items the buyer agrees to purchase at a certain price, the delivery date, and terms of payment for the buyer.
  • Invoice: This is a document that you send to a customer requiring payment for goods or services, that serves as a bill and a proof of the transaction.
  • Late Payment Letters: These documents are useful and affordable way of following up on overdue invoices in a professional manner.
  • Letter Accepting Payments in Instalments: This document helps to formalise the agreement for payment and sets out clear rules to prevent potential legal disputes from arising.

Businesses often do not pay enough attention to these critical documents as they regard payment transactions as mere formalities that are not central to the customer experience. However, there may be detrimental consequences if such processes are inconsistent and the documents not well-drafted. You (and your sales force) should have the same answer to answer these questions:

  • What payment options do your company accept?
  • Is there any option to make payments in instalments?
  • Are there discounts for bulk purchases?

These are questions that may be on the mind of your customers. Having standardised documents and systems in place ensures that both you and your clients know what to expect.

5. Get Feedback

People often like to voice their opinions and if you ask them how you did at handling their problem, they may give you some hints at how you could improve the next time and will also feel like you really care what they think. This is a very positive way to end a conversation, whether it’s over the phone, in person, or on email, and will leave your customer on a pleasant note that may lead to beneficial word of mouth to one of their friends, who could become your next customer.

6. Train Your Staff

Make sure every member of your staff knows your policy on customer service and employs the above techniques. Have them listen to you deal with calls or copy them in on emails so they can continue to learn how to handle different situations. It can make all the difference in the success of your entire business if you can entice repeat customers based on your handling of problems when they arise.

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Building A Website In 2018

If you have a business but don’t have a website, you are losing out on great opportunities for your business. A website is many things for your business: an online storefront, brand ambassador and salesperson. Your customers are going online to research your product, service, and brand as they make purchase decisions. A website can in fact be the most important marketing tool for your business. Having informative and engaging content on your website can help you connect with potential customers. 

Here, we outline the steps for building a website for your business: 

1. Choose a Website Builder

There are plenty of easy-to-use website builders that offer different packages depending on how much you are willing to spend versus how much you feel confident to do yourself. Most website builders operate on a simple drag-and-drop method that guides you through the steps as you go along. You’ll insert text, images and videos yourself without any need to sit through coding classes before you begin. Here are a few to look at and decide which provides the services you’re interested in for your site:

2. Choose your Domain

This is actually probably the hardest part. This is the URL people will type into the address bar to get to your site. You’ll want something that is apt for your business as well as easy to remember. Getting a domain name you like that is short, succinct and available can be a difficult task. Some website builders include a custom domain name when you sign up, but builder’s like WordPress for instance, will provide a domain that includes wordpress in the URL, which makes your site look a bit more Mickey Mouse than you might like. You can also purchase one yourself through a registrar like NameCheap, 123-reg, or GoDaddy.

You’ll also want to have email addresses that match up with your new domain name, which you can arrange inexpensively through Google’s G Suite, or you may find the website builder you’ve chosen also includes email services, which can be an easy option but may cost more for the overall package. Try to opt for a premium domain name like .com, .net, or a localised one like .co.uk as this immediately gives your site more credibility. On the downside, it will also be harder to find an available one but you’ll find that registering a domain name is a much less expensive option than acquiring one that’s already been purchased.

Related reading: 7 Online Marketing Tips For Your Small Business

3. Choose Your Template

One of the reasons website builders are such an effective way to create your own website without coding knowledge is because they have already designed a whole array of sites for you to choose from. All you have to do is have a gander through the different styles and pick the one that’s best suited to your service.

4. Add Text and Images

Once you attract people to your site, you’ll want them to stick around and see what you’ve got to offer. So make sure you choose high resolution images that look crisp and clear when uploaded (with website builders you just need to drag and drop them in) and spend some time writing the text that will inform visitors about what you do and why they need your service. Play around with font sizes and colours to make it look attractive to the eye. Add pages to the menu to separate your offerings into clear sections that are easy to find. Make sure to add an About Us paragraph (people always love to know the story and ethos behind a business) and a Contact Us page, so customers know how to get in touch easily.

5. Proofread, Edit and Test

Now this is will be more time-consuming than you might think. Read and re-read through all the text on your new site. Nothing will send customers running for the hills as fast as a typo or poorly written website that looks like it could be a scam. You want to convey trustworthiness and the best place to start is with a mistake-free site. Test the menu headers and make sure they all link to the page you want them to go to.

Then you’ll want to ensure it works and looks the same no matter which platform customers are viewing it from. Bring up the site on several different browsers like Chrome, Safari and Firefox to ensure the look is uniform on all and check it on mobile too. Ask your friends to preview it and get feedback on their experience so you can make final amendments before unveiling your site to the world.

6. Put in Place a Privacy Policy & Terms of Use  

The aim of a website is to raise awareness for your brand and increase engagement with your potential customers. It is thus important that you put in place the right documents and legal protections to ensure that you establish clearly the rights and obligations of your business vis-à-vis the individuals you engage with online.

Essential legal documents to include on your website include the following:

  • Website Privacy Policy clarifies how data provided by users of your website will be collected and used by your business. Users of your website are deemed to have accepted these terms by if they continue to use your website. By clarifying the scope of data privacy, you can avoid future disputes concerning data privacy infringement. 
  • A Website Terms of Use structures the relationship between you as a website operator and your website users by setting out each parties’ rights and obligations. They are made available on your website for users to read and, by continuing to use the site, your visitors are deemed to have accepted these terms.

7. Publish!

Once you’ve completed these steps, and your website looks and functions exactly as you want it to, your new cyber-baby will be ready to make its grand debut to the world wide web. Now, you can get it on search engines like Google so customers will be able to find your new little work of art that will hopefully help do a lot of the hard work to make your business a success.  

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