How does SEO Help Your Business Grow?
By John Ocampos, Last updated: 2021-11-11 (originally published on 2020-04-27)
Building a business requires a lot of work and is never easy, especially when it comes to growth. It involves overseeing how your , managing your organisation and financials and the promotion of your brand, services or products that will convert leads into sales.
As technology is integrated into almost everything now, these tasks have become easier. Aside from marketing your brand with traditional posters, billboards, leaflets, TV and radio ad placements, you have new opportunities you can take advantage of with digital marketing.
Digital marketing is in helping your business succeed. One of the most essential things to do in your digital marketing campaign is to build a strong website. Alongside other online methods like email marketing or social media marketing, having a website is an important foundation for your online presence.
Having a website is not enough. You can’t wait for people to stumble across it when there is a playing field as massive as the internet. You have to make people see it. This is where SEO comes into play.
But what is SEO and why is it essential to incorporate in your website? Can it really help your business grow? In this article, we will discuss how SEO can create a positive impact on your business.
Definition of SEO
Search Engine Optimization is a process where it allows your website to be found in search engines. It can grow your online presence organically and help your website obtain high ranking results in search engines.
SEO can help your website stand out among a sea of competitors through the use of keywords and phrases related to your brand, product or services. It is a technique considered to be an important tool to make your business become more visible on the internet. Though this method is not that easy per se, it is one of the most effective strategies you can use in current times.
SEO in Helping Your Business Grow
1. Drives Traffic to Your Website
Starting a business is no easy feat and one of the first objectives in your promotional or marketing campaign is to grow your visibility and awareness. Since billions of people can now be found online, having a website is a crucial step in building your business’ visibility.
SEO can help you achieve this goal and help drive traffic to your site. It helps your website to stand out and make it easier for people to find you. Through SEO, your site’s awareness level grows, which helps people click through to you.
2.Leads To Trust
SEO also helps in building your brand’s authority. As your websites rank higher in search engines and become more visible on the internet, it helps increase your brand’s credibility. This should be one of your goals in applying SEO to your website campaign strategies.
However, this will not be an overnight success. This will require time and effort from your end. You have to create a positive user experience for your user to help build your reputation over time.
3. Promotes Positive User-Experience
Your SEO efforts should not only be about gaining more visibility by using keywords or phrases but also by making quality websites and promoting positive user-experiences for the people who have visited you.
Your website should be easy to navigate and not complicated. By doing this, you make your site easily available for search engines as it looks for quality in its website recommendations. If your site loads slowly, has a poor-looking interface and is not easily navigated, it won’t be picked up by search engines.
4. Helps Build Up Engagement and Conversion Rate
If your website lands on the top spot of search engines, you’ll generate the most traffic. More people will click onto website link. As these people visit you, you can further increase your engagement leading to a higher conversion rate.
Have a contact landing page or a chat box where your customers can easily leave a message and encouraging them to start a conversation. Add your social media link button on your website page so visitors can easily access them if they want to engage with you further. In this way, you start to form a relationship with your potential clients that can eventually be converted into sales.
5. Increase Led Generation
Everybody is on the internet and about use Google search to find products and services. These people are keen to purchase a product or a service. If your website is optimised with the correct keywords and phrases, you will appear on their searches which makes you at the right place to catch their interest.
6. Make Your Brand Valuable
When people start to trust your brand, your credibility increases, making your brand more valuable. It is an essential ingredient in order to make your business a success.
SEO allows you to build your brand value and as your value builds, you gain more opportunities to acquire more customers in your target market.
7. Produces Long-lasting Results
A lot of businesses fail their SEO attempts because they lose patience while waiting for results. Many abandon their efforts and move on to a different campaign.
You need to note that SEO takes time and is not an overnight success. Unlike other marketing strategies that you can see results abruptly, SEO is a low and steady process. Once momentum has gained, your online presence and visibility can last months and years. The more effort into it, the more results you’ll gain.
Marketing campaigns can be costly and incur additional expenses. Optimising SEO is one of the most cost-effective methods to build your brand. You have to shell out initially but by hiring an SEO agency or individual, its long lasting results will save you money in the future. Through SEO, your brand will be in the right place at the right time when people are searching. This makes your chances of a conversion relatively high giving you return on your investment.
To wrap up
Working on your SEO will require effort, patience and hard work. It may not give you quick results but when done right, it will do wonders for your website and your brand that stretches over a long period of time.
John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Digital Marketing has also always been his forte. He is the Founder of SEO Guru, and the Managing Director of Tech-Hacker.com. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in and Softvire New Zealand.
This article does not constitute legal advice.
The opinions expressed in the column above represent the author’s own.