Marketing Articles

Before you embark on a collaboration with another brand, ensure that your legal points are in place first so you don't end up with regrets.

When honing your marketing strategy, should you pour everything into a digital approach or does traditional marketing still have a place in modern business?

You've heard of whitewashing, what about greenwashing? If you're thinking it doesn't sound good, you're right. But how does it differ from green marketing?

Content marketing is more inexpensive than ever for startups. With these helpful tips, you can harness the full power of the internet to do the work for you

If your organisation is looking for special funding, you may find a subsidy on this handy list of all Hong Kong's Goverment Funding Schemes

In the constantly evolving world of social media what controls are in place to regulate social media marketing? Is there anything businesses can't do? 

Your brand and business go hand in hand so it's important to have a well thought out branding strategy from the get go. Here's 5 lessons you need to learn.

Avoid the pitfalls of blogging with these simple steps for creating content for your business that helps you connect with your customers and boost sales.

Hong Kong privacy Ordinance -Failure to comply with any of the requirements is criminal offence, and punishable by a fine of up to HK$500,000

Online is big market for your business be aware and know about online marketing tips for small business for rocketing your business.

Learn about the pain/problems you might face running your small business and how to overcome them. Click to learn more.

An inaccurate Website Privacy Policy may expose you to the risk of having your website taken down, or even potential legal action. Learn More

Should you franchise your business? Here, we lay out the pros & cons of franchising to help you decide whether franchising is for you or not.

RISE is a startup and entrepreneurship festival that takes place every year at the Hong Kong Convention and Exhibition Centre.

It is very crucial for any organization to grow their business and sales. Here are 5 ways how to level up business in 2021.

Have you ever heard of the saying - social is new front door? Today, your potential customers and prospects are Googling for you; and if they don't like what they see, they will say NO – even before you get the chance to speak with them.

We give you the key legal documents that your small business should have in place to build a legally healthy business in 2021.

Try these 8 powerful Link building Tips for Lawyers and Law Firms, increase your website traffic and ranking for better online visibility.

Legal Checklist for Startups, the key legal documents you need through the different stages, and why we launched Zegal for Startups.