5 tips for building your personal brand on LinkedIn
By Alex, Last updated: 2023-01-18 (originally published on 2017-01-17)
Have you ever heard of the saying,
Social is new front door?
Today, your potential customers and prospects are Googling for you; and if they don’t like what they see, they will say NO – even before you get the chance to speak with them. It has never been more crucial to build a strong and trustworthy personal brand that opens doors and builds bridges, rather than shutting them out.
A strong personal brand can help you advance in your career by making you more visible in your industry, and improve your reputation among recruiters and managers. Even if you were not exploring new career opportunities, online platforms help you to stay connected with people you’ve met; as well as discover new professional connections to network with.
When it comes to personal branding for professionals, LinkedIn no doubt emerges as the Number One platform worldwide.
Here are 3 solid reasons why even non-job seekers, and especially for business development professionals, should invest in branding themselves LinkedIn:
Here are 5 quick tips for how you can build an effective LinkedIn profile that will help you improve your personal brand:
1) Optimise your profile
Many professional relationships begin with a connection request on LinkedIn. You’d want to be 1) Discoverable, 2) Legit, and 3) Impressionable! Completing and optimising your profile will make it more likely to be found in searches. Keep your target audience in mind as you do so, and don’t be afraid to show some personality – what makes you different from others in your industry, profession, or role?
Here are some important elements of a LinkedIn profile:
Adapted from Social Talent
2) Make meaningful connections on LinkedIn
Once you have optimised your profile, it is time to make meaningful connections and grow your network on LinkedIn. Beyond connecting with friends, colleagues, classmates, industry leaders and vendors, you should also use LinkedIn as a starting point to make new connections with people you don’t already know.
When connecting with someone new on LinkedIn,
3) Customise your feed
Did you know that you have the ability to customise what you see on your LinkedIn Home Feed? By default, your Home Feed will consist of:
- Likes and Shares from your connections,
- Shares from the companies you follow,
- Shares from the groups you follow, and
- Job recommendations if you have indicated in your Preferences that you are exploring opportunities.
If you are new to LinkedIn, you can choose to import your contacts via email to quickly build up your network. You then have the ability to customise what you want to see in your Home Feed by editing your interests:
The first step would be to follow the news and insights that matter to you and your industry. Follow LinkedIn Influencers to stay updated on insights from top industry leaders. In addition, you can further streamline your feed by choosing to ‘unfollow’ connections whose updates you no longer wish to see.
Again, the more complete your profile and the more you interact on LinkedIn, the smarter it gets at recommending content, connections, and companies to you.
4) Interact on LinkedIn
Your daily professional activity on LinkedIn helps open the door to meaningful interactions. Spend just 15 minutes a day browsing through your Home Feed, thank others for their contributions, share insightful content, and most importantly, share your personal views.
Source: Social Talent
5) Publish on LinkedIn
If you are already interacting with content created by others, why not take it a step further by creating your own content and sharing them with your network? Long-form publishing on LinkedIn is a great way to showcase your expertise in a particular field and demonstrate thought leadership.
Before you publish on LinkedIn, make sure you understand what your objectives are. For example, if your goal is to build brand awareness and back links to your company website, remember to include your company’s website within your LinkedIn article.
The general rule of thumb is that you should write about what you have expertise in, what you’re most passionate about, or trending topics. As you go about your work, jot down ideas for original LinkedIn posts, so that you’ll always have something in the works. Ensure that the posts you write are informative and provide insights for your readers by including practical tips and actionable advice.
How often should you publish? The priority is to be consistent, and that involves pacing yourself. Writing consistently will help you expand your network and establish your reputation as an expert with something valuable to say. Set a target (e.g. once a month) that you are able to hit, before increasing that target. Challenge your network in your posts by asking them questions and inviting them to share their perspective.
By consciously leveraging LinkedIn as a platform for personal brand building and embracing a giving mindset towards the online community, you will soon find that such efforts will be reciprocated in the form of better awareness, trust, and eventually revenue for yourself and your business.
What tips do you have harnessing LinkedIn for your professional life?
Share your thoughts with us below!