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There are so many reasons why SEO is such an important element for every startup, regardless of size, industry or goal. First of all, it’s directly tied to one’s reputation and the size of one’s audience. Second, it provides the majority of startups with a chance of scalable growth, which helps with business development and long-term planning. Third, it helps make your business competitive. This is especially important in a world where online and offline businesses alike are investing in digital marketing.

Here are the top seven reasons why SEO makes so much difference for startups all over the world.

A credibility boost

The first thing you need to understand is the fact that your SEO campaign gives you a direct performance boost in every way that counts. First, you have the credibility boost, seeing as how people online are hardwired to see your rank as your authority. For instance, a first result is always seen as more credible than a second, third or ninth result. So, when trying to establish yourself as a figure of authority in the industry, the simplest way to do so is to invest in your SEO. This way, instead of trying to gain credibility through arguments, your arguments gain credibility on their own.

Higher traffic

Another thing you need to take into consideration is the amount of traffic that you’re receiving with your  current rank and an increase that will come from a boost in your SEO rank. You see, your position on search engines directly impacts the amount of traffic that your website receives. According to numerous surveys, about 33 percent of all internet users just click on the first result of their search. About 95 percent of people find what they’re looking for on page one. In other words, your SEO rank directly impacts the amount of traffic you receive, which is a direct impact on your business model.

Unique keywords

As a small enterprise, you definitely won’t be able to compete for some of the most used keywords in the industry. For instance, if you were to open up a pet store, the chances of you becoming a top result with the keyword pet store are quite slim. Fortunately, with the cunning use of unique keywords and local SEO, you can overcome this difficulty. You’ll also become much more competitive. This way, you will narrow down your scope and target those who have the highest chance of actually becoming your customers.

Global availability

Early on, it was quite difficult to find a local reputable SEO agency to collaborate with. This means that even if you wanted a simple quote, you were forced to go on a worldwide search for suitable partners. Nowadays, nonetheless, this is no longer the case. Every major business hub now has a plethora of talent, some of which may even have universal acclaim in their field. For instance, even a small NSW company shouldn’t have a difficult time getting in touch with a reputable Sydney SEO agency. This way, the infrastructure of this digital marketing collaboration becomes a lot simpler and more effective.

Customer behaviour data

One of the greatest challenges that you will face, as a business, is getting to know your target audience. This is one of the biggest advantages of SEO, seeing as how it delivers customer behaviour data to startups, thus helping them increase their immersion into the mindset of their audience. By understanding how your audience uses search engines, you get a unique insight into how their mind works. This will allow you to tailor-make your digital marketing campaign in order to fit the needs of your target audience.

Local mobile search

Regardless if you are an online or offline business, your primary point of interest is the local market. For brick and mortar enterprises, there’s a statistic that about 78 percent of all local mobile searches eventually become offline purchases. As for online businesses, having a quicker route to your customers provides you with simplified logistics. Shipping and delivery become a lot simpler and less expensive. Also, your audience can hope to receive the item that they’ve ordered a lot sooner. Sometimes, having a same-or next-day delivery can make all the difference.

It delivers results

In the past, there was a belief that you can never really know what kind of ROI you are getting from which marketing technique. So, you spread out your marketing investments and hope that at least one of them is giving you the results that you’re hoping for. With SEO, this is definitely not the case. First, it gives you results where it matters the most. Second, the increase in all the above-listed metrics is almost instant. The fact that you don’t have to wait for months and years for the investment to pay off gives you a certain dose of certainty in your decision-making process. All in all, it’s a huge plus. Speaking to an SEO consultant will give you an idea of what to expect.


In the end, running a startup means encountering plenty of challenges. Proper SEO tools and practices from trusted SEO Resources can help you circumvent at least some of them. Also, seeing as how all your competitors are already investing in SEO, by avoiding to do the same, you risk being left behind. The above seven are far from a complete list of reasons you need to consider SEO in your new business. Get yourself SEO savvy!

Ayla Anderson is an avid reader and an enthusiastic blogger who writes articles on home improvement, business, family, beauty, and SEO for the prestigious Melbourne SEO agency. She is also an MBA student who spends much of her time giving advice to new small businesses on how to grow. You can follow her on Twitter.

This article does not constitute legal advice.

The opinions expressed in the column above represent the author’s own.

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