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Artificial Intelligence (AI) refers to the capability of a machine, computer, or a robot to learn from experience, act like humans, and interact as well as react with surroundings just like humans do. The 21st century is witnessing the rise of AI in machines and robots, in businesses, hospitals, games, entertainment, and in almost every other sector as well. The importance of AI is rising day by day and affecting and changing our lives to make things easy for us. To keep up with the dynamic world of technology, both individuals and businesses should know what is going on in there. Let’s start with the most important trends shaping AI today.

Software-based machines taking over repetitive business processes

We’ve seen AI taking over production lines in manufacturing companies by automating the assembly process. However, now the artificial intelligence is being used to monitor and refine business processes that require repetitive daily tasks to be performed by humans on computers. AI-based robots are much faster than humans in performing repetitive tasks.

Emergence of digital workers in offices

Robots integrated with artificial intelligence are known as digital workers that are transforming business offices in 2020 very rapidly. Almost every employee in the organization is entitled to a digital worker i.e. robots with artificial intelligence who can complete a typical office task such as typing on the go, preparing automated reports etc. Just like a low-level human worker but completing the task quickly and accurately.

Improving customer experience

Businesses are constantly trying to give customers the best experience by utilizing the benefits of artificial intelligence. For example, artificial intelligence is taking the e-commerce experience to a new level. When a customer enters an e-commerce site he’s shown the products that might be of interest to him as per the data collected from cookies automatically. Upsell activities are getting done by artificial intelligence software as per the interest of the customer to give him the best customer experience.

Increased interaction between Artificial Intelligence and Humans

The use of AI is getting normalized in 2020 and people being exposed to AI every day both knowingly and unknowingly. When you’re searching on Google your data is automatically captured, stored, and analysed by AI software to give you a better experience but you may not know that until now. This normalization has facilitated increased interaction between AI and humans.

Increased cybersecurity

Today, security companies are dedicated towards utilizing Artificial Intelligence to increase cybersecurity. As technologies are advancing and everything getting digitalized the risk of digital security breach is also increasing. However, AI comes as a blessing to increased cybersecurity. AI may make cybersecurity stronger than before, but still, it cannot wipe out the risk of breach completely. The use of AI in detecting malware and threats is helping greatly to enrich the cybersecurity system. To find out the activities of ransomware and other viruses Artificial Intelligence is using several complex algorithms so that it can use the pattern recognition in systems.

Increased personalization

Tech giants such as Amazon, Google, Ebay, and Alibaba, etc. have made it possible to give each customer a personalized experience through the use of AI. This is the result of using cookies and customer preference data collection throughout their interaction with the internet and other apps. AI collects and utilizes huge customer data to design customized experiences for each customer.

This article does not constitute legal advice.

The opinions expressed in the column above represent the author’s own.

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