Targeting New Customers for your E-Commerce Company

In the simplest terms, E-commerce is the process of buying and selling of goods and services online. The process is quite different from traditional commerce sales, where you are required to organise, stock, and move merchandise from a central warehouse to store displays to sell goods and services. Online sales mean you can forget about the middleman in most cases, selling directly from your warehouse to the customer’s home.

Finding new customers is one of the biggest ongoing struggles that business owners face. To stay afloat and create profit, customers are essential. Technology has made commerce much easier, allowing business owners to simply stay in one geographical location and source customers and clients for themselves from across the globe- customers in a variety of different geographical locations. If you truly desire an expansive, wide-variety customer base which includes individuals from all over the world, then you’ll need to devote time, effort, and have an ongoing commitment to obtaining the right customers to build the right type of business.

Here are a few ways to target new customers:

Embrace the Digital Economy

Are you focused on selling physical items locally? If so, it’s time to take advantage of the power of the internet and e-commerce! Today’s world is a digital economy and needs to be treated and approached as such. Whilst brick and mortar establishments are important, they are not favourable toward building large, substantial brands in today’s fast-paced business world.

Utilise Your Social Media

As the name implies, social media improves and enhances the relationships between people, and in this case between you as a business owner and your customers. With social media, you can relate easily with your customers and through that gain more customers to yourself. Refrain from speaking about controversial topics such as politics and religion.

Make sure that you are frequently updating your social media accounts and that you are on all the major platforms. We recommend posting on all platforms at least once daily. There are several scheduling tools that can assist with this- or you can hire a professional to help.

Customer Service and Reviews

Customer Service and Customer Reviews go hand in hand– and can make the difference between a successful venture and a failure.

Reviews are the opinions of people based on your performance (including customer service), and of your goods and services. Great reviews can bring more customers and in order to get great reviews, you have to make sure you deliver quality products and services every time.