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What is a Model Release?

A Model Release is a written permission from a model to allow the use of his or her likeness in a photograph or video recording for commercial purposes.

A Model Release is a legally binding document that helps models, photographers, filmmakers, and clients or end-users of the image by ensuring that each is aware of what has been agreed to. It is also used to prevent claims by a model for any further payments.

A Model Release sets out clearly that a business has the right to use a model’s photographs and video recordings for commercial purposes worldwide.

Key points included

  • Identification of the model;
  • Permitted uses for the content produced; and
  • Payment made to the model (if any).

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