Overview of a Privacy Policy Template

What is a Privacy Policy?

A Privacy Policy is a statement that is placed on a website specifying how a business collects, uses, and manages a user’s personal data.

A user of a website accepts the terms of the Privacy Policy by continuing to use the website after reading this statement. The Privacy Policy also applies to the use of the application that you offer. By clarifying the scope of use of such personal data, you can avoid future disputes concerning data privacy infringement.

A Privacy Policy creates a better online environment by showing users that a business is transparent in the use of their personal data, and it ensures compliance with the law.

When should you use a Privacy Policy?

One of the key requirements imposed by GDPR is transparency on the collection and use of personal information. Individuals have the right to be informed about what they do with their personal information. A clear and concise Privacy Policy is a fundamental step towards GDPR compliance, as well as general good practice in data privacy protection.

To prepare a Privacy Policy that suits your business, we recommend that you first conduct an information audit to have a clear idea of the different categories of personal information you collect and hold in your business, as well as the purpose for the collection and the legal basis for doing so. You may use our Information Audit Form for assistance.

Is a Website Privacy Policy Required?

In a word: yes. This policy is a legal requirement to disclose your practices on protecting personal information. Additionally, it’s a good way to build trust with your users. It shows you have procedures in place to handle their personal information with care.

How to write a Privacy Policy

Because of the broad nature of international privacy legislation, an adequate privacy policy must cover a range of topics and processes. Essentially, it should include what information is collected, how it’s collected, how it’s stored, who can access it, who it’s shared with, how to access it, how to control it, who’s responsible for it, and more. Generally, using a tool like the Zegal GDPR Privacy Policy to help you generate a suitable privacy policy will make this a much easier undertaking.

Do I need a Privacy Policy if I use cookies?

In most situations, the answer is yes. You need a privacy policy if you use third-party services that track user browsing behavior or that use location data. Many third-party websites make use of third-party cookies as part of their operation. Some of the most well-known services like Google Analytics or Google Adsense require that you publish, and include this information, in your website privacy policy. In addition, most email marketing platforms and other web-based interactive services will require that you publish a privacy policy in order to use them.

Do I need a Privacy Policy for my mobile app?

Yes, and the same privacy policy can apply to both a website and a mobile app. However, you should ensure that for iOS apps or Android apps, your privacy policy includes information about the mobile-app aspects of your service. This includes the collected personal information as well as information about a user’s device, location, and other sensor data you collect or use.

How can my website be compliant for everyone?

Likely, you will have website visitors from all over the world, and you may want to provide products or services to them. These days it’s no longer a recommendation to just do the minimum requirement. Specifically, take the time to draft a proper GDPR compliant Privacy Policy. Then, once implemented properly it will likely be compliant in most jurisdictions. However, you should always check if any local legislations have specific requirements you also need to incorporate.

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