Zegal Legal Blog

You'll recognise most, if not all, the names mentioned here and it might just inspire you to work those extra hours on your own small business to make it big

This strategy may be old school in the digital marketing world, yet it's also considered one of the most effective in delivering top results

Your website needs to be optimised and promoted to be seen. The best way is by optimising your SEO. It's not simple, but these tips will help get you going

Before you embark on a collaboration with another brand, ensure that your legal points are in place first so you don't end up with regrets.

When honing your marketing strategy, should you pour everything into a digital approach or does traditional marketing still have a place in modern business?

You've heard of whitewashing, what about greenwashing? If you're thinking it doesn't sound good, you're right. But how does it differ from green marketing?

Content marketing is more inexpensive than ever for startups. With these helpful tips, you can harness the full power of the internet to do the work for you

If your organisation is looking for special funding, you may find a subsidy on this handy list of all Hong Kong's Goverment Funding Schemes

In the constantly evolving world of social media what controls are in place to regulate social media marketing? Is there anything businesses can't do?